ABOUT YOU
You are a seasoned marketing and brand professional with a strong background in brand strategy, market analysis, product marketing, and stakeholder engagement. You naturally combine creativity with commercial thinking and are comfortable leading projects end-to-end, from insight to execution. You excel at collaborating across teams, managing agencies, and delivering brand experiences that drive business impact. You are detail-oriented, analytical, and passionate about building brands that inspire loyalty and trust.
SUMMARY OF YOUR RESPONSIBILITIES
Ensure compliance with Health & Safety rules. This is a core component of all roles at Bamburi Cement, aligned with Group H&S guidelines.
Lead the development and execution of Bamburi Cement's brand strategy, ensuring relevance, consistency, and market competitiveness.
Drive integrated marketing campaigns across digital, traditional, and on-ground channels to increase brand visibility and customer engagement.
Conduct market and consumer insights analysis to inform brand positioning, communication strategies, and product development.
Manage brand guidelines and ensure consistent application across all commercial fronts
Oversee creative development, content creation, and storytelling initiatives in partnership with marketing agencies and internal teams.
Lead product branding initiatives, including new product launches, packaging development, and value proposition refinement.
Support trade marketing activities, including merchandising, promotions, and customer experience enhancements.
Monitor brand performance metrics and market trends to guide decision-making.
Manage the marketing budget, ensure cost control, and review agency invoices and campaign ROI.
Build strong relationships with external partners, including agencies and industry bodies to maximize brand impact.
Support the execution and organization of commercial events, and sponsorships, working closely with agencies, suppliers, and internal teams to ensure brand consistency across all touchpoints.
YOUR QUALIFICATIONS, EXPERIENCE & SKILLS
Level of education
Bachelor's degree in Marketing, Business, communications or related field.
A Master's degree or professional certification in marketing, brand management, digital marketing, or market research is an added advantage.
Membership in relevant professional bodies (e.g.,MSK, CIM, ACCA Digital Marketing) is desirable.
Technical Competencies
Minimum 8 - 10 years' experience in brand management, marketing, or product marketing, ideally within FMCG, manufacturing, or related industries.
Proven experience leading brand strategy, managing integrated campaigns, and collaborating with creative and media agencies.
Strong understanding of digital marketing, consumer behaviour, market segmentation, and brand analytics.
Demonstrated ability to translate insights into actionable brand and communication strategies.
Experience with product development, packaging, and go-to-market planning.
Strong project management skills with the ability to coordinate multiple initiatives simultaneously.
Management & Soft Skills
Excellent communication, storytelling, and presentation skills.
Strong negotiation and stakeholder management capabilities.
Ability to think strategically while executing with precision and attention to detail.
Creative mindset paired with analytical discipline and sound commercial judgment.
High level of professionalism, integrity, and accountability.
Ability to work collaboratively and influence across functions and seniority levels.