Key Responsibilities
Category Strategy & Planning
Develop and implement annual marketing plans aligned with growth and profitability goals.
Identify category and channel opportunities across noodles, cereals, and snacks to drive penetration and repeat purchase.
Translate consumer and category trends (nutrition, convenience, youth snacking, affordability) into actionable marketing plans.
Brand Management & Communication
Lead brand positioning, communication, and innovation storytelling for brands such as Noodies, Shapies, Fillows, Elbbin, and Nibble.
Execute 360° marketing campaigns (ATL, BTL, digital, and in-store) to drive awareness, trial, and loyalty.
Maintain consistent brand messaging across all consumer and trade touchpoints.
Trade & Channel Activation
Develop and execute trade activation programs to strengthen visibility, conversion, and distribution.
Collaborate with Sales and RTM teams for seamless promotion execution across GT, MT, and institutional channels.
Track activation ROI and optimize trade and marketing spend.
Innovation & Portfolio Development
Drive innovation and NPD — from concept and packaging design to launch and post-launch tracking.
Partner with R&D, Supply Chain, and Sales to ensure successful and profitable product rollouts.
Continuously evaluate performance and refine the innovation pipeline.
Data & Performance Management
Monitor category performance metrics — brand health, volume, market share, and profitability.
Leverage insights for pricing, portfolio prioritization, and marketing investment decisions.
Prepare quarterly performance reviews and strategic updates.
Requirements
Education:
Bachelor's degree in Marketing, Business Administration, or related field. CIM or MBA preferred.
Experience:
5 - 8 years in FMCG marketing, with at least 3 years in food, snacks, or related categories.
Skilled in competitor tracking, ABL/BTL campaign support, customer complaint handling, and market intelligence.
Proven experience managing mass-market, family, or youth-focused brands.
Strong grasp of traditional and modern trade environments in Kenya and East Africa.
Analytical, creative, and results-oriented with solid execution skills.
Experience in managing agencies, budgets, and promotional campaigns.
Exposure to NPD, flavor innovation, packaging design, and digital marketing.
Familiarity with SAP (S4HANA), BI dashboards, or other marketing analytics tools.