Key Responsibilities
Category Strategy & Planning
Develop and implement annual marketing plans aligned with growth and profitability targets.
Identify consumer, category, and channel opportunities (e.g., pack-price architecture, emerging trends, new geographies).
Translate insights into actionable brand and trade marketing strategies.
Brand Management & Communication
Lead brand positioning and communication for flagship and emerging brands.
Execute ATL, BTL, and digital campaigns that enhance brand preference and differentiation.
Maintain consistent messaging and packaging that reflect consumer positioning.
Trade & Channel Activation
Design and roll out in-store and trade activation programs with Sales and RTM teams.
Collaborate with distributors to ensure visibility, availability, and performance of key SKUs.
Track and optimize activation ROI and trade spend effectiveness.
Innovation & Portfolio Development
Drive innovation and new product development, ensuring alignment with market needs.
Partner with R&D, Supply Chain, and Sales on launches and post-launch performance tracking.
Data & Performance Management
Monitor brand health, category share, pricing, and volume KPIs through dashboards and market reports.
Use data-driven insights to optimize pricing, promotions, and portfolio mix.
Prepare periodic business and performance reports for leadership review.
Requirements
Education:
Bachelor's degree in Marketing, Business Administration, or related field; CIM or MBA preferred.
Experience:
5 - 8 years of FMCG marketing experience, including at least 3 years in brand/category management.
Proven track record in the edible oils, fats, or related food staples sector.
Skilled in competitor tracking, ABL/BTL campaign support, customer complaint handling, and market intelligence.
Strong understanding of both traditional and modern trade environments.
Excellent analytical, commercial, and execution skills.