Channel Investment & Implementation Specialist

Role purpose Owns detailed planning and delivery validation for a specific channel or platform. Converts the Specialist Briefing Pack into an executable plan with supplier/platform recommendation, targeting, format, cost, forecast KPI, optimisation levers and proof-of-delivery requirements. Not Buying Ops — does not own system loading, reconciliation or payment chasing. Responsibilities Scope of role Channel plan development Supplier / platform recommendation Channel KPI forecasting Format & placement recommendation Channel delivery monitoring Proof-of-delivery requirements Delivery actualisation before billing Channel PCA input Core accountabilities Interpret the Specialist Briefing Pack from the Journey Planner. Build the detailed channel recommendation. Recommend platforms, suppliers, inventory, formats, placements, targeting and buying approach. Forecast delivery against required channel KPIs. Confirm proof-of-delivery requirements before activation. Support Buying Ops with clear booking details. Monitor delivery where relevant. Validate whether supplier delivered what was approved and booked. Recommend billing approval, hold, makegood, credit or dispute. Provide channel-level PCA learning. Qualifications 3 - 6 years in channel planning or platform implementation. Channel expertise Deep knowledge of the assigned channel/platform. Forecasting Estimate reach, delivery, cost and KPI performance. Supplier fluency Work with media owners, platforms and vendors. Commercial accuracy Understand cost, rates, value and variance. Delivery validation Check proof against booked commitment. Analytical thinking Interpret delivery and performance data. Collaboration Work with Planning, Buying Ops, Ad Ops and Measurement.