Key Responsibilities:
Develop an end-to-end content strategy: define content themes/pillars, map them to target segments and customer journeys.
Maintain the content calendar across all channels (social media, website, blog, email/SMS, field marketing assets, influencer assets etc) and ensure alignment with the marketing/communications campaign schedule.
Conduct research: audience personas, competitive content audit, trending formats, platform insights, Kenya-specific media consumption behaviours.
Collaborate with content creators, videographers, graphic gesigners, digital marketing, influencer manager and PR Manager to bring strategic direction to content creation: briefing creatives, approving scripts, storyboards, ensuring brand consistency and optimization for platforms.
Ensure channel-appropriate best practices are infused into content (website, blog posts, landing pages, social media etc).
Design and oversee content optimization: repurposing assets (e.g., turning video to shorter clips, blogs to infographics), distribution strategy and scheduling.
Analyse content performance (engagement, dwell time, social shares, conversion metrics) and surface actionable insights to optimise future content.
Support field marketing & activations: provide content assets and scripts for branch events, field marketers, social activations and off-line collateral.
Maintain brand voice, tone guidelines, editorial style across all content produced; and maintain a content asset library for reuse.
Stay updated on content trends (e.g., interactive formats, Shorts/Reels, IG Carousels, TikTok Kenya trends) and recommend innovative formats
What you will need:
Skills & Competencies:
Bachelor's degree in Marketing, Communications, Journalism, Media Studies or related field.
3-5 years' experience in content strategy or content marketing, preferably in Kenya's digital environment.
Strong editorial thinking, ability to map audience journeys, set content themes and translate into execution.
Excellent writing and editing skills; ability to craft for different formats and channels.
Experience with social media content, blogs, website content, email/SMS content and field collateral.
Familiarity with analytics tools (Google Analytics, social insights), ability to present insights and recommendations.
Comfortable working with internal stakeholders (Design, Videography, Digital, Influencers, Field Marketing) and managing multiple content streams.
Highly organised, proactive, creative and detail-oriented.