Job description
Job Description
The Copywriter supports digital-led strategies, manages social communities, creates content across platforms, develops calendars, supports PR and influencer work, produces reports, covers events, and creates copy for social, web, and video.
Create audience-first social, web, video, community, influencer, PR, and campaign copy using analytics and platform understanding.
Responsibilities
Assist in developing digital-led strategies for business and client objectives.
Manage social media communities for client brands.
Create content for social media, blogs, SEO, web, and video.
Manage brand presence across YouTube, X, Instagram, TikTok, Facebook, and other platforms.
Create content calendars and manage scheduled posting.
Support online PR, journalist relationships, influencer strategies, and brand advocacy.
Use analytics and social measurement tools to report and optimize content performance.
Participate in mood boards, concept notes, shoot projects, and event coverage.
Continuously upskill in videography, photography, and editing
Education
Degree from an accredited institution, preferably in a business-related course; Professional certifications are an added advantage
Experience
At least 2 years of work experience in an agency, marketing, or advertising firm.