Digital Marketing Executive at M-Paya

The Marketing Executive-Digital is responsible for driving M-PAYA Energy's digital presence and brand visibility.
The role combines creativity, storytelling, and data-driven strategy to engage audiences, generate leads, and build a thriving online community. It covers content creation, campaign execution, social media management and SEO/SEM, ensuring all digital initiatives align with business objectives and deliver measurable results.


Who are we searching for?


You thrive on data-driven decision-making, tracking performance metrics and adapting strategies based on audience insights.
You know how to craft compelling captions and brand messaging that resonates.
You're up to date with social media trends, platform algorithms, and engagement tactics and you're not afraid to experiment with new formats.
You have strong content creation skills, from designing eye-catching graphics to editing short-form videos that stop the scroll.
You can work independently, managing multiple projects while keeping content fresh, creative, and aligned with our brand.


Duties


Develop and execute social media strategies to boost brand awareness, engagement, and customer retention.
Manage and maintain our client's presence across the brand's social media platforms.
Plan, schedule, and publish content, ensuring brand consistency across all platforms.
Track, analyze, and interpret performance metrics, adjusting initiatives based on trends and audience behavior.
Create engaging multimedia content, including graphics, short-form videos, and written posts, that align with current social trends.
Engage with the online community, responding to comments, messages, and user-generated content.
Collaborate with influencers and brand ambassadors, helping to expand reach and visibility.
Develop and oversee social media campaigns, competitions, and collaborations, measuring their success and driving growth.
Work cross-functionally with other teams to align social media efforts with broader marketing goals.


To be considered, you should have


Proven experience managing and growing brand social media accounts.
A strong understanding of platform algorithms, trends, and engagement strategies.
Proficiency in graphic design and video editing tools like Canva, Cap Cut, and Adobe Suite
Excellent copywriting skills, with the ability to craft engaging captions and brand messaging.
Strong analytical skills, with experience using social media analytics tools to track performance.
The ability to work independently, prioritize tasks, and manage multiple projects in a fast-paced environment.


Qualifications and skills.


Bachelor's degree in Marketing, Communications, Digital Media, Graphic Design, or a related field.
Professional certifications in Digital Marketing, SEO/SEM, or Social Media Management (e.g., Google Ads, Meta Blueprint, HubSpot) are an added advantage.
Minimum 2 years of proven experience in digital marketing, social media management, or content creation.
Demonstrated success in managing and growing brand social media accounts.
Experience in running paid campaigns (Google Ads, Meta Ads) and tracking ROI.
Prior exposure to influencer collaborations and online community engagement.
Strong analytical mindset with data-driven decision-making.
Creative thinker who stays updated on social media trends, algorithms, and engagement tactics.
Ability to manage multiple projects independently in a fast-paced environment.
Strong organizational and time management skills.
Collaborative team player with good communication skills.