KEY RESPONSIBILITIES
Strategic Growth Planning & Commercial Leadership
Develop, own, and execute the growth strategy for Corporate Training and Working Professionals, aligned to quarterly and annual revenue targets.
Develop business cases for new initiatives (e.g., AI upskilling, emerging tech programs) and recommend data-driven resource allocation.
Own and manage marketing budgets, ensuring spend is optimized across high-performing channels, ensuring ROI and cost efficiency
Serve as a commercial strategy partner by forecasting pipeline health, conversion rates, and lead generation; present insights and recommendations to senior leadership.
Market Intelligence & Customer Research
Translate in-depth research on industry trends, competitor positioning, and skill demand shifts into actionable insights
Apply data-driven segmentation to refine buyer personas (e.g, HR Directors, CIOs, L&D Managers, and working professionals), for campaign personalization.
Map customer journeys and gather insights through surveys, interviews, and feedback loops to tailor acquisition and retention strategies.
Go-to-Market (GTM) Strategy
Design, lead, and oversee GTM strategies for new and existing programs, covering positioning, pricing, targeting, and messaging.
Provide commercial leadership by collaborating with Product, Admissions, and Customer Success and relevant stakeholders to ensure alignment between marketing initiatives and company revenue and profitability.
Own full-funnel growth strategy from translating buyer journeys and implementing campaign cadences (awareness → consideration → conversion).
Demand Generation & Performance Marketing
Own end-to-end digital campaigns across Google Ads, LinkedIn, Meta, SEO, and Email.
Run Account-Based Marketing (ABM) for enterprise clients with tailored content and campaigns to influence high-value deals.
Oversee the building of growth-focused content and campaigns in different channels such as webinars, online events, and gated content to engage and qualify B2B leads.
Analyze and continuously optimize funnel performance with A/B testing and conversion rate optimization (CRO).
Sales Enablement & Revenue Support
Build conversions-focused assets (pitch decks, one-pagers, case studies, ROI calculators).
Ensure the Sales team is trained and equipped on messaging, differentiation, and objection handling.
Collaborate on proposals and RFP content for corporate clients to support revenue generation.
Track MQL-to-SQL conversion rates and improve CRM handoffs between Marketing and Sales.
Content Strategy & Brand Positioning
Build a growth-oriented content strategy that reinforces Moringa as a leader in corporate learning and AI-driven workforce transformation.
Partner with PMM to ensure creation and implementation of a content calendar featuring whitepapers, blogs, executive thought leadership, and client success stories that reflect the core position of the organization.
Oversee creation of scalable multi-format content (articles, infographics, video testimonials).
Customer Retention, Upsell & Advocacy
Partner with Customer Success on feedback loops, NPS, and client engagement campaigns to increase retention and repeat purchases
Develop strategies for renewals, cross-sell, and upsell with corporate clients to expand account value
Create client advocacy programs, alumni success stories, and referral campaigns that turn satisfied customers into growth channels
Brand Awareness, PR & Thought Leadership
Position Moringa as a strategic partner for corporates navigating the future of AI and tech talent through multi-channel campaigns
Represent Moringa in industry forums, conferences, and digital communities.
Develop case studies, alumni stories, and PR campaigns to strengthen brand credibility.
Cross-Functional Leadership & Team Development
Act as the bridge between marketing, product, corporate training, and operations to ensure the embedment of growth strategies in aligned efforts..
Influence leadership decisions through presenting growth insights, campaign performance, and market opportunities.
Manage external vendors, agencies, and contractors to deliver high-quality outputs.
Mentor junior marketers and contribute to a culture of continuous learning and testing within the team.
Technical Proficiency & Tools
CRM & Marketing Automation (HubSpot, Salesforce, or equivalent)
Analytics & Data Tools (Google Analytics, BI dashboards)
Ad Platforms (Google Ads, LinkedIn Ads, Meta Ads)
Email Marketing & Lead Gen Tools
Event & Webinar Platforms
Soft Skills & Behaviors
Strategic, commercially minded, and data-driven
Confident communicator and skilled storyteller
Strong stakeholder management and cross-functional collaboration
Highly organized with strong prioritization skills
Curious, proactive, and results-focused
Comfortable working across diverse cultures and markets
Qualifications & Experience
Bachelor's degree in Marketing, Business, or related field; MBA is a plus.
8+ years in B2B marketing, growth marketing, or corporate training marketing (EdTech, SaaS, or similar).
At least 3 years in a leadership role driving growth marketing strategy.
Proven success in corporate client acquisition and retention marketing.
Strong understanding of B2B sales cycles and marketing-to-sales alignment.
Demonstrated ability to exceed lead generation and revenue growth KPIs.
Experience managing budgets and optimizing spend efficiency.