Head of Sales

Key Responsibilities: Develop and implement regional sales plans, targets and strategies aligned with overall business objectives and the strategic plan. Drive achievement of sales targets by managing the sales funnel, forecasting quarterly and annual revenues, and monitoring performance against objectives. Manage and optimize the CRM system, ensuring accurate pipeline management, effective customer follow-up and appropriate training of the sales team. Lead, mentor and support Sales Managers and sales teams, including identifying hiring and training needs and addressing performance issues in collaboration with HR. Manage and strengthen relationships with key accounts, customers and distributors, ensuring high service standards and timely resolution of customer concerns. Analyze regional sales performance, market trends and competitor activity to identify growth opportunities and adjust sales objectives and activities accordingly. Prepare and manage the annual sales budget, including oversight of regional sales expenditure and expenses. Monitor and report on regional sales performance through regular dashboards, proactively identifying challenges and implementing appropriate solutions. Key Qualifications A degree in Business Administration, Commercial, Sales or a related field. An MBA or postgraduate qualification is an advantage Proven work experience as a Regional Sales Manager, Area Manager or similar senior sales role Ability to measure and analyze key performance indicators (ROI and KPIs) Familiarity with CRM software Ability to lead and motivate a high-performance sales team Excellent communication skills Strong organizational skills with a problem-solving attitude Availability to travel as needed