Junior Media Buyer

Grow your paid media career working across established international DTC e-commerce pet food brands. Manage and optimise Meta, Google and TikTok campaigns while developing your skills in creative testing, funnel optimisation, performance analysis and AI-driven marketing. Minimum Requirements: Degree in Marketing, Business or a related field, or equivalent experience 2 years' experience in paid media, media buying or performance marketing within DTC or e-commerce brands where revenue growth depended on analytical decisions Strong knowledge of Google Ads, Meta Ads and TikTok Ads Experience with A/B testing and performance optimisation Some experience using AI tools Strong understanding of performance metrics including ROAS, CAC and LTV Strong organisational and time management skills Detail-oriented and comfortable working with advertising platform interfaces Able to manage multiple campaigns and deadlines consistently Able to work collaboratively with the Performance Marketing Manager and wider team Willing to learn and apply new AI tools within daily performance marketing activities Available to work UK-aligned working hours Duties and Responsibilities: Launch and optimise paid advertising campaigns across Meta, including Facebook and Instagram, Google Ads and TikTok Monitor campaign performance daily and adjust bids to optimise against target metrics Manage budget pacing to ensure optimal monthly spend Manage audience refreshes and segment adjustments Monitor campaigns for technical issues and performance anomalies Use performance insights to develop new advertising angles and creative testing hypotheses Build new advertising variants for the creative testing programme Set up A/B test structures and launch campaign variants according to guidelines Monitor creative testing performance and identify winning creatives and performance patterns Improve full-funnel conversion rates through A/B and multivariate testing Design, test and scale high-converting funnels across multiple brands, markets and products Prepare routine weekly and monthly performance reports Track KPIs against targets and flag performance changes or anomalies Compile performance data for reviews and strategic planning Identify and escalate campaign issues to the Performance Marketing Manager Assist with troubleshooting campaign performance issues and advertising policy violations Use AI to analyse campaign performance data, identify optimisation opportunities and generate reporting insights Stay up to date with AI tools relevant to performance marketing