Marketing Coordinator
Hotpoint Appliances Ltd
Nairobi, KenyaPosted Posted 12 days ago
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excel
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Job description
Job Purpose
Work hand in hand with the Marketing Executives to plan, launch and track campaigns for an assigned brand portfolio. The Coordinator turns strategy into action across retail, online, B2B and partner channels.
Key responsibilities
Help shape campaign strategy and yearly brand plans for the assigned brands
Run campaigns end to end: briefs, timelines, budgets, approvals and launch
Write clear creative briefs and send them to the Traffic Manager
Coordinate with retail, online, call centre, finance and B2B teams so every launch lands across all channels
Plan in-store activations, events and point-of-sale material with outlet teams
Keep competitor and market notes up to date for each brand
Key measures of success
Campaigns launched on time and within budget
Quality of briefs (few rounds of rework with design)
Feedback from brand partners and internal teams
Qualifications
Degree or diploma in Marketing, Business or Communications (CIM or MSK membership is a plus)
2 - 3 years in marketing, ideally retail, FMCG, consumer electronics or an agency
Skills and experience
Strong planning and follow-through; comfortable juggling several campaigns
Clear writer and confident presenter
Good with numbers: budgets, basic reporting and Excel
Working knowledge of digital and social media marketing
Experience with Trello or similar project tools is a plus
What success looks like in 6 months
Owns the campaign calendar for the assigned brands
Has delivered at least two campaigns end to end with clear results reports
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