Marketing Manager- Specialised Small Volume Parenterals at Adcock Ingram

Key Job Outputs:


Drive top-line growth of Pain and Anaesthesia and increase market share by developing and implementing effective Category, Product Portfolio, and Brand strategies.
Develop and implement comprehensive marketing strategies to increase brand awareness and drive sales.
Develop and manage effective execution of campaigns and projects. Including the planning and execution of successful product launches and promotions.
Analyse market trends and customer insights to identify new opportunities and target audiences.
Collaborate with cross-functional teams to align marketing efforts with overall business goals.
Monitor and optimise marketing performance through data analysis and key performance indicators (KPIs).
Enhance customer engagement and loyalty through innovative and personalised marketing initiatives.
Manage marketing budgets and resources efficiently to achieve maximum ROI.
Stay updated with industry trends, best practices, and emerging technologies to maintain a competitive edge.
Foster strong relationships with external partners, agencies, and stakeholders to drive successful partnerships.
Ensure successful project execution, customer satisfaction, and achievement of Value share targets through strategic channel management.
Identify acquisition opportunities and collaborate with the executive team for implementation if approved.
Foster good working relationships with suppliers to ensure smooth operations.
Develop and maintain excellent relationships with key specialists and prioritise Key Opinion Leader (KOL) development.


Requirements


Bachelor of Health Science or equivalent qualification
10 years' Experience in Pain and anaesthesia
Proven track record of successful marketing and brand management in the pharmaceutical industry, specifically in hospital and specialist settings, with a focus on anesthetic products is required
Strong understanding of anesthetics within the clinical environment.
Established relationships with KOLs