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Product Manager

Lelive
Full-time
On-site
Cape Town Western Cape South Africa

We are looking for a dynamic and strategic Product Manager to drive product innovation, quality, and market positioning. This role requires a balance of project management, analytical skills, creative execution, and a deep love for skincare.

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At Lelive, you’ll join a company on a mission to become the largest skincare brand in the world, from Africa — and we’re well on our way. We’ve experienced exceptional growth in South Africa over the last 4 years available in retailers such as Woolworths and Foschini. We are now expanding internationally – recently launching in the UK and being featured in ELLE Magazine.

Website: lelive.uk

Instagram: @lelive.africa

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Our impact

Beyond skincare, we have partnered with rePurpose Global to remove twice as much plastic as we produce and also practice ethical sourcing. We are driving meaningful change, building a community of inclusivity, and making high-quality, premium skincare simple and accessible.

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Solving Big Challenges and Growing Fast

At Lelive, we are scaling incredibly fast. This For those who thrive in a high-energy, fast-paced environment, the learning and development opportunities are there for those who step up. If you enjoy being challenged, taking ownership, and pushing boundaries, this is the place to grow.

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Hybrid Work That Values Results

We believe in flexibility and performance. You’ll have the autonomy to work in a hybrid structure while being empowered to drive big results. Smaller teams and less politics – seeing the impact of your hard work immediately, which is highly satisfying.

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Work with Smart, Ambitious People

You’ll work with driven, high-performing individuals who solve challenges with intelligence, ownership, and passion. At Lelive, we solve smart, push boundaries, and make things happen—no excuses in a culture of honesty, respect, and alignment.

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1. New Product Development (NPD) & Project Management

  • Own NPD timelines, ensuring smooth execution across formulation, packaging, compliance, and testing.
  • Coordinate between R&D, design, marketing, and suppliers to keep projects on track.
  • Oversee test groups and collate insights to refine product development.

2. Product Positioning & Strengthening

  • Work closely with marketing to refine the positioning of existing and new products.
  • Ensure products align with customer needs, brand storytelling, and industry trends.
  • Conduct competitive analysis to highlight Lelive’s unique value in the market.

3. Product Education & Customer Communication

  • Develop how-to guides, education materials, and content to boost customer engagement.
  • Collaborate with the marketing team to create compelling product narratives.

4. Customer Feedback & Data-Driven Improvement

  • Collect, analyze, and action customer feedback to improve products and inform NPD.
  • Work with community and support teams to identify recurring product insights.

5. Quality Control & Compliance

  • Oversee quality control across all products, ensuring consistency and safety.
  • Maintain compliance with UK and EU skincare regulations.
  • Collaborate with manufacturing partners to ensure top-tier product performance.

6. Product Research & Innovation

  • Continuously research new skincare trends, ingredients, and categories.
  • Provide data-driven recommendations for new product launches and innovation roadmaps.
  • Bachelor’s degree (Business, Marketing, or relevant field).
  • You will need to provide references if you make it to the final stages.
  • 5+ years of experience
  • Passionate about skincare with strong knowledge of global beauty trends.
  • Exceptional project management skills—able to handle multiple timelines and stakeholders.
  • Strong analytical and research skills to assess market trends, customer feedback, and category insights.
  • Excellent aesthetic sense & copywriting ability to contribute to branding and product storytelling.
  • Cape Town-based (role requires visits to our facility).
  • Experience in product management or FMCG is highly preferred.
  • Thrives in a fast-paced, quick-thinking environment—able to execute efficiently under pressure.
  • Outstanding communication & collaboration skills to work cross-functionally with OPs, Marketing, and the Founder.
  • Ability to navigate complex situations and problem-solve effectively.
  • Unmatched exposure and growth opportunities in a fast-scaling company.
  • Strong market related compensation with bonus opportunities for high performers and clear pathways for career progression.
  • High-impact role that directly shapes Lelive’s success and the skincare industry.
  • A voice that matters—your ideas and initiatives are heard and valued.
  • Flexible, hybrid work environment that values performance.
  • Monthly allocation of lelive skincare.
  • Work with industry leaders and gain hands-on experience in FMCG, beauty and formulation.
  • Continuous learning and development with real-world problem-solving in a high-growth scale-up.