Program Manager – Winning with Relationship Selling (WWRS) at People FOCO

Reports To: Head of Sales
Department: Sales
Location: Nairobi (Hybrid - Office & Field)

About the Role


We are seeking a driven and relationship-focused Program Manager to lead and grow the Winning with Relationship Selling (WWRS) program — a dynamic initiative designed to help organizations strengthen client trust, improve sales performance, and drive customer loyalty.
This role requires a confident communicator with strong sales acumen, program management experience, and a passion for helping individuals and teams achieve measurable business results.


About the Program - Winning with Relationship Selling (WWRS)


The WWRS program equips sales professionals with the tools and mindset to build long-term, trust-based relationships with clients. It focuses on uncovering customer needs, developing strategic selling approaches, and communicating value effectively — enabling participants to close deals successfully while creating loyal, lasting partnerships.


Role Overview


The Program Manager - WWRS will be responsible for the program's growth, visibility, and operational excellence. The role demands a deep understanding of relationship-based selling principles and how they enhance client engagement, sales conversion, and organizational profitability.


Core Areas of Focus:


Program Growth: Generate enrolments and revenue through consultative sales and business development.
Visibility: Expand WWRS market presence through workshops, events, and partnerships.
Collaboration & Excellence: Partner with trainers, operations, and marketing to ensure seamless delivery.
Strategic Partnerships: Build networks with corporate clients, associations, and industry bodies to enhance program reach and influence.


Key Responsibilities

Sales & Business Development


Drive enrolments and revenue for the WWRS program.
Conduct consultative discussions with organizations to identify sales and relationship challenges.
Present customized solutions demonstrating ROI in sales performance and customer retention.
Deliver presentations and demos to HR, L&D, and sales leadership teams.
Build a strong sales pipeline through networking, referrals, and marketing leads.


Client Relationship Management


Serve as the main contact for participants and client organizations.
Build and maintain long-term partnerships with HR, sales, and business leaders.
Ensure smooth onboarding, consistent communication, and post-program engagement.
Collect success stories and testimonials to highlight program impact.


Program Coordination & Delivery


Manage logistical and operational aspects of program delivery.
Coordinate facilitators, venues, and participants for professional execution.
Ensure materials, attendance, and feedback are handled accurately.
Support trainers during sessions and monitor participant experience.


Reporting & Insights


Maintain accurate client and pipeline data using CRM tools.
Prepare regular reports on enrolments, revenue, and activity.
Monitor performance trends, including conversion rates and satisfaction scores.
Provide insights to refine sales and delivery strategies.


Brand & Market Development


Represent the program at business events, sales forums, and conferences.
Build professional networks within B2B, sales, and customer-relationship industries.
Collaborate with marketing on content creation, promotional materials, and success stories.


Qualifications & Experience


Education: Bachelor's degree in Business, Marketing, Sales, or a related field.
Experience: 3 - 6 years in program management, B2B sales, or corporate training. Experience in relationship-selling or learning-and-development programs is an advantage.


Skills:


Strong interpersonal, presentation, and consultative-selling abilities.
Excellent organizational and project-management skills.
High emotional intelligence and client empathy.
Proficiency in CRM systems and MS Office/Google Workspace tools.
Self-driven, collaborative, and results-oriented.