Job Summary
To strategically plan, develop and execute integrated corporate communication and public relations initiatives that enhance the company's visibility, strengthen stakeholder relationships and support business development goals by leveraging media engagement, content creation, industry insights and effective cross-functional collaboration
Principal Duties and Responsibilties
Collaborate with Business Development team and maintain open communication with Management
Develop a marketing communications plan including strategy, goals, budget and tactics
Develop media relations strategy, seeking high-level placements in print, broadcast and online media
Coordinate all public relations activities
Working with the Business Development team to amongst other things, create a content calendar, engage audiences across traditional and new media
Leverage existing media relationships and cultivate new contacts within business and industry media
Manage media inquiries and interview requests
Create content for press releases, byline articles and keynote presentations
Monitor local, national or international news coverage to determine the public's perception of the company
Developing and implementing publicity strategies for the company's products and services, including a crisis management strategy
Monitor, analyze and communicate PR results monthly
Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis
Build relationships with thought leaders to grow industry awareness
Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them
Development and implementation of the Corporate Communications strategy for the firm, subject to Management's approval.
Requirements / Qualifications
Bachelor's Degree or its equivalent in Mass Communication, English and related areas of study.
A post graduate degree is an added advantage
Minimum of 2 years' work experience in similar role
Skilled in managing social media platforms, content calendars, and audience engagement
Ability to implement PR and corporate communication strategies
Proficiency in Microsoft Office suite: Excel, Word, PowerPoint, etc
Fluency in spoken and written English required