Key Responsibilities:
Develop and execute a comprehensive PR strategy that supports MOGO's business objectives, brand values and communications calendar.
Build and maintain strong relationships with media (print, broadcast, digital), influencers, industry analysts, regulators and relevant stakeholder groups.
Draft high-quality press releases, feature articles, media kits, executive correspondence, speeches, talking points and Q&As.
Organise and manage media events — press conferences, media tours, roundtables, stakeholder briefings, product launches, community outreaches — ensuring brand story is delivered effectively.
Monitor media coverage and sentiment, prepare insights/reports and advise senior management on reputation risks and opportunities.
Serve as key point of contact for press enquiries, media incidents, reputation issues and crisis communications; coordinate internal teams (Legal, Risk, Compliance) where required.
Work closely with Marketing and Communications teams to ensure alignment of PR with integrated campaigns, field activations, social media pushes and other stakeholder communications.
Develop and maintain the brand's narrative, key messages and positioning across external communications.
Develop thought-leadership content for senior executives (op-eds, interviews, panel participation) to raise MOGO's profile in the vehicle-finance, fintech and lending space in Kenya.
Manage PR budgets, vendor/agency relationships, contracts and ensure timely execution.
Provide regular reporting (monthly/quarterly) on PR outcomes: media reach, sentiment, share of voice, coverage quality, corporate reputation tracking, earned media value
What you will need:
Skills & Competencies:
Bachelor's degree in Communications, Public Relations, Journalism or related field.
Minimum 5 years' experience in PR, corporate communications - ideally with Kenya.
Strong network of media, journalists and influencers in Kenya.
Excellent writing, editing and verbal communication skills.
Strong stakeholder management skills (internal: Marketing, Legal, Risk; external: media, regulators, industry forums).
Ability to operate under pressure, manage crisis communications and rapidly respond to media enquiries.
Analytical mindset to measure PR effectiveness, produce reports and provide recommendations.
Budget management and vendor/agency oversight experience.