Sales Executive (Modern Trade)

Role Overview We are seeking a dynamic and commercially driven Modern Trade Sales Executive to drive sales growth across key retail accounts and organized trade channels. The ideal candidate will manage relationships with supermarkets, hypermarkets, and chain stores, develop channel strategies, improve product visibility, and drive revenue growth within the modern trade landscape. Key Responsibilities Develop and execute sales strategies to grow revenue within the modern trade channel. Build and manage strong relationships with key retail accounts, buyers, and category managers. Negotiate trading terms, promotions, shelf placement, and visibility initiatives to enhance brand presence. Monitor sales performance, stock availability, and market trends to identify growth opportunities. Collaborate with internal teams to ensure seamless execution of promotions, account management, and customer satisfaction. Key Requirements Bachelor's Degree in Business, Marketing, or related field, with relevant experience in a similar role with 3-4 years experience is required Proven experience in Modern Trade Sales, Key Account Management, FMCG Sales, or Channel Development. Strong negotiation, relationship management, and commercial acumen. Good understanding of organized retail and modern trade operations. Strong analytical, communication, and reporting skills.