Shopper Marketing Manager

Purpose Lead Capwell's shopper marketing agenda —translate category and brand strategy into shopper, channel and point-of-purchase programmes that influence choice and conversion. The integration point between Marketing and Commercial Experience 5 - 7+ years' FMCG with substantial shopper / trade marketing, category, brand or commercial activation exposure; strong GT and MT knowledge COMPETENCIES Technical: shopper marketing and insight Commercial Analytics * Marketing ROI Budget Management Behavioural: Commercial Orientation Shopper Focus * Strategic And Analytical Thinking Influencing Without Authority Collaboration Negotiation Execution Discipline Accountabilit