Social Media Marketing Intern

RESPONSIBILITIES Content Creation & Scheduling Draft, design, and schedule posts across the organisation's social media platforms (Facebook, Instagram, X/Twitter, LinkedIn, TikTok) showcasing farmer impact, mobility services, and organisational milestones. Storytelling & Field Content Work with field and hub teams to gather photos, videos, and testimonials from farmers, hub operations, and ongoing campaigns for use in social media content. Community Engagement Monitor comments, messages, and mentions across platforms, responding to or escalating queries as appropriate to maintain an active, responsive online presence. Analytics & Reporting Track engagement metrics (reach, likes, shares, follower growth) across platforms and prepare simple monthly reports to inform content strategy. Design Support Create basic graphics and short-form videos using tools such as Canva for use in posts, campaigns, and the organisation's newsletter. Campaign Support Support the planning and execution of ongoing social media campaigns and challenges (e.g., the Kilikawi Challenge). Marketing Support Support the Data & Innovations team with broader marketing activities, including promotional materials, event and campaign marketing, partner/funder-facing communications content, and brand consistency across digital and print materials. Perform any other related assigned dutie Qualifications Recently completed a degree in Communications, Marketing, Journalism, Digital Media, or a related field. Familiarity with major social media platforms and content formats (Reels, Stories, short-form video). Graphic design or video editing skills (e.g., Canva, CapCut) is a plus. Strong written communication skills in English; Kiswahili is a plus. Interest in rural development, agriculture, or mobility is an advantage. Technical competencies Comfortable using a smartphone for photography and videography. Familiarity with social media scheduling tools (e.g., Meta Business Suite, Buffer) is a plus. Basic understanding of social media analytics and engagement metrics. Core competencies Creative, detail-oriented, and comfortable telling stories through visuals and short-form writing. Proactive and able to work independently with light supervision. Strong organisational skills and reliability with a content calendar. Willingness to travel occasionally to hub locations for content gathering. Open to feedback and a fast learner.