Social Media Specialist

Responsibilities Social Media Management: Develop and execute social media strategies across Instagram, Facebook, TikTok, YouTube and X. Plan and manage content calendars to ensure consistent brand communication. Monitor platform performance, audience insights and social trends to optimize content and engagement. Online Campaign Management: Plan and execute integrated digital campaigns for product launches and promotional activities etc. Coordinate with internal teams, agencies and partners to ensure effective campaign delivery. Track campaign performance, evaluate ROI and provide optimization recommendations. PR & KOL Management: Build and manage a diversified media and KOL ecosystem tailored to Xiaomi and POCO's different brand positioning. Develop strategic partnerships with media outlets, agencies and creators to strengthen brand awareness and product influence. Lead end-to-end execution of PR and influencer campaigns, from planning, partner selection and budget negotiation to content approval, publication and performance evaluation. Produce high-quality communication materials, including press releases, media kits, campaign messaging and product narratives. Monitor campaign performance, media sentiment and industry trends, providing actionable insights to continuously improve PR effectiveness and ROI. Ensure all external communications are consistent with global brand guidelines while remaining relevant to the local market. Offline Event Management: Plan and execute offline marketing activities, including product launches, channel meetings, fan events and campus activations. Coordinate with vendors and internal stakeholders to ensure timely event preparation and on-site execution. Manage event budgets, track project timelines and evaluate event performance for continuous improvement. Marketing Budget Management: Manage marketing budgets and track project expenditures to ensure cost efficiency and budget compliance. Review quotations, evaluate vendors and optimize resource allocation to maximize marketing ROI. Market & Competitor Analysis: Monitor market trends, competitor activities and consumer insights to identify growth opportunities. Analyze competitors' marketing strategies, product positioning and campaign performance. Provide actionable recommendations to support marketing planning and product launch strategies. Skills requested: Proven experience in social media management, digital marketing and integrated marketing campaigns. Strong understanding of content marketing, social media trends, PR and influencer marketing. Experience in planning and executing online and offline marketing activities. Strong project management, communication and stakeholder management skills. Good analytical skills with the ability to interpret marketing data and competitor insights. Experience in budget management and vendor coordination is preferred. Passion for the tech industry, smartphones and consumer electronics.