Key Purpose Statement
Drive market growth and brand equity by executing impactful trade marketing strategies, optimizing investments, and aligning stakeholders to deliver sustainable ROI and consumer engagement.
Key Duties & Responsibilities
Execution of brand and trade strategies : Successful implementation of brand portfolio strategies and effective trade marketing activations resulting in increased market share, consumer engagement, visibility, and sales volumes.
Optimised marketing investments : Continuously evaluate, optimize and align national and regional promotional and trade marketing efforts to drive NARTD growth, enhance brand value, increase market share, and ensure positive ROI
Innovative category development : Leverage category insights and cross-market learnings and develop custom activation plans that optimize trade marketing activities for local market demands and shopper preferences
Stakeholder alignment and process stewardship : Ensure alignment across stakeholders in executing growth and marketing tactics whilst continuously improving marketing and brand planning standards to align with the CCBA's strategic direction
Skills, Experience & Education
Education
Bachelor's Degree in Marketing, Business, or a related field.
Experience
3-5 years of experience in marketing within the FMCG industry, with a focus on trade marketing and category development
Proven track record in planning and the execution of brand portfolio strategies
Experience in budget management, marketing research, and stakeholder alignment
Demonstrated success in launching and managing regional/market trade activations and promotional campaigns, driving sales growth and consumer engagement
Experience in merchandising and product placement across various retail channels, enhancing brand recognition and driving sales
Skills
Strong analytical skills to monitor and interpret trade marketing performance data, using insights to optimize tactics
Project management proficiency, ensuring smooth execution of regional/market trade marketing activities and promotional campaigns
Ability to design and implement custom activation plans that address specific local market needs, maximizing shopper engagement
Budget management expertise to allocate marketing resources efficiently, maximizing returns on investment
Proven ability to collaborate across cross-functional teams and align stakeholders to ensure smooth execution of marketing initiatives
An understanding of consumer insights and market research, utilizing these insights to shape trade marketing tactics
General
Functional Capabilties
Trade marketing and category growth
Brand portfolio execution
Marketing investment tactics
Shopper/Occasion marketing tactics