POSITION OVERVIEW:
The Account Executive - Content will deliver client value through the ideation and execution of content on Public Affairs and Finance content, with a focus on digital videos. They gather audience insights that ensure content strategies are well informed and tailored to meet client objectives.
KNOWLEDGE AREAS:
Understanding of digital content technologies and platforms in East Africa, and the opportunities therein.
Content planning, implementation and reporting
Building knowledge through research
Understands public policy, public affairs, finance and law.
ACCOUNTABILITY:
Reports to: Group Account Director
ROLE AND RESPONSIBILITY:
Content Planning, Implementation and Reporting
Manage social media channels, i.e. YouTube, Instagram, X, TikTok and Facebook
Produce videos, infographics, podcasts, E-shots, and other digital formats for storytelling that generate traffic and engage audiences
Conduct research on topics related to clients' pillars to identify new material for storytelling
Write eye-catching copy for social media channels
Develop a social media calendar to curate content for the various social media platforms
Research clients and the industry to better understand their objectives, the environment they operate in, and what they value as return on content investment
Implement and track digitally-led strategic communication and connection plans across digital, TV, print, radio, etc., against set KPIs.
Report on client-specific content performance evaluation frameworks that track ROI across digital, TV, print, radio, etc.
Analyse audience reactions to uncover emerging opportunities that can be leveraged to stimulate business growth
Additional responsibilities as assigned.
Relationship Management with Content Partners
Leverage technical expertise to inform key relationships with content partners across digital platforms.
Understand, implement and report on the client's content strategy across connection channels.
Ensure compliance across all campaign activation channels and enforce remedial action to maximize the client's ROI.
Inform the Account Manager's response to client requests and concerns, keeping clients informed of project status.
REQUIRED ATTRIBUTES
Confident and assertive attitude to promote the agency's ideas and benefits.
Ability to achieve results through teamwork.
Significant experience in planning, insight and analysis.
Experience in an integrated marketing, advertising or public relations agency setting.
Familiarity with agency planning models and capabilities.
Strong presentation skills; ability to articulate smart and sometimes complex solutions in a straightforward and lucid manner to a variety of internal and external audiences.
Adept at developing powerful narratives to deliver insights and strategy for client buy-in.
Confidence to appear and present on screen/camera.
Understands public policy, public affairs, finance and law.
REQUIRED EXPERIENCE
Bachelor's degree Business, Finance, Law, or related background are particularly encouraged, provided they demonstrate strong digital content, communication, research, and storytelling capabilities
2 - 3 years' experience in agency / marketing / communication.
Experience in translating business, financial, legal, policy, or technical information into clear and engaging digital content would be an added advantage.
Outstanding writing and verbal communication skills, and a passion for building and maintaining client and vendor relationships.
Ability to lead the execution of digital projects involving multiple stakeholders and multi-functional teams
Full awareness of agency processes and techniques.
Experience working across several projects simultaneously, juggling day-to-day work while producing quality work under tight deadlines.
KEY PERFORMANCE INDICATORS
Client-specific content performance and compliance reports - weekly and monthly.
Content innovation.
Content performance.