Account Manager – Advertising (Marketplace Sponsored Ads) at Salt South Africa

Responsibilities:


Drive adoption and usage of the company's self-service sponsored advertising platform among marketplace sellers.
Analyse sales performance, advertising metrics, and campaign data to identify trends and improvement opportunities.
Provide sellers with actionable, data-driven recommendations to improve advertising performance.
Develop media plans for high-spending accounts and identify opportunities for upselling additional advertising solutions.
Coordinate the collection of campaign assets and work closely with creative teams to ensure successful execution.
Manage advertising campaign schedules and ensure alignment with broader marketing initiatives.
Oversee campaign billing and payment processes, ensuring accuracy and timely completion.
Monitor campaign performance, prepare reporting, and communicate results to clients.
Consistently achieve and exceed advertising revenue and sales targets.
Support the creation of promotional materials and educational content that encourage platform adoption.
Partner with Account Managers to drive usage among key seller accounts and resolve platform-related challenges.
Contribute to new seller acquisition initiatives.
Gather customer feedback and provide insights to enhance the advertising platform and user experience.
Collaborate with CRM and Marketing teams to create case studies, success stories, and retention initiatives.
Assist with educational webinars and training sessions focused on platform performance and best practices.
Escalate technical or operational issues to the appropriate internal teams for resolution.