JOB PURPOSE
The Administrative Assistant in the Marketing Department will provide administrative and operational support to ensure the smooth functioning of marketing and communications activities. assisting in event coordination, documentation, data management, social media support, and liaison with internal and external stakeholders to promote the university's brand and programs effectively.
KEY DUTIES AND RESPONSIBILITIES
Provide day-to-day administrative and clerical support to the Marketing Department.
Prepare correspondence, reports, meeting minutes, and other marketing-related documentation.
Maintain departmental records, files, and databases.
Assist in budget tracking, processing invoices, purchase orders, and vendor payments.
Assist in the preparation of marketing materials, brochures, presentations, and newsletters.
Support social media management by coordinating content and monitoring engagement.
Help organize and execute marketing campaigns, student recruitment drives, and university events (e.g., open days, fairs, exhibitions).
Maintain inventory of marketing collateral and promotional materials.
Compile and maintain marketing databases, contact lists, and analytics reports.
Support market research activities by collecting and organizing data.
Prepare regular reports on campaign performance, lead tracking, and event outcomes.
Serve as a point of contact between the Marketing Department and other university departments.
Assist with communication to prospective students, parents, and partners regarding marketing and admissions-related inquiries.
Coordinate logistics for photo shoots, media visits, and promotional activities.
KNOWLEDGE, SKILLS AND EXPERIENCE REQUIRED
Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
2 - 4 years of administrative or marketing support experience (preferably in an educational or corporate environment).
Proficiency in MS Office Suite (Word, Excel, PowerPoint, Outlook).
Familiarity with digital marketing tools, CRM systems, and social media platforms is an advantage.
Strong written and verbal communication skills.
Excellent organizational and multitasking abilities.
Attention to detail and ability to meet deadlines in a dynamic environment.
Professionalism and confidentiality
Teamwork and collaboration
Initiative and problem-solving skills
Creativity and adaptability
Customer service orientation