A
Area Manager at AVI Limited
AVI Limited
September 18, 2026
Full-time
On-site
Job Description
Our AVI Field Marketing Share Services team bridges the gap between our brands and the market by creating impactful in-store experiences and engaging directly with customers. We focus on executing marketing strategies at ground level, ensuring our products are both visible and accessible. Through promotional activities and close collaboration with retailers, we drive sales and strengthen our connection with consumers.
We are looking for a passionate Area Manager to join our AVI Field Marketing Shared Services Division in our Kwa-Zulu Natal region. In this role, you will be required to lead and manage a high-performing merchandising team and drive retail excellence by boosting sales, optimizing in-store execution, managing promotions and building strong customer relationships. The role will service retail customers in Durban Central and surrounding areas.
Reporting Structure:
Reports to: Regional Operations Manager
Direct reports: +/- 29
Key Areas of Impact:
Monitor store ordering process, stock levels, and returns and take corrective action if required
Monitor pricing and ensure mandate adherence
Negotiate promotional activity
POP implementation and negotiate ad-hoc display and space
Check-in stock, expiry dates and ensure shelf health standards are maintained
Address pricing and delivery issues
Monitor forward share in relation to market share as well as the rate of sale
Monitor slow and fast-selling SKU's
Ensure displays and promotions are according to requirements
Ensure effective shelf health standards maintained
Merchandising done according to business unit layout standard
Application of POP drivers as per business unit brief
Follow the call cycles and communicate any changes to customers
Ensure the field marketers and merchandisers follow their call cycles
Confirm call cycles are followed and communicate changes to customers when needed
Monitoring competitor activities
Effective communication of activities
Monitor implementation of promotional activity
Provide feedback to Area Operations Manager and keep up to date on conduct issues
Manage new launches and ensure all staff have been informed of the new launches
Inform stores of new innovation
Monitor listings and ranging of new launches and provide feedback
Ensure POS execution
Ensure sufficient stock is ordered for the activity
What It Takes to Succeed:
Experience that set you up for success:
Must have a minimum of 3 years' experience in an FMCG sales environment handling the retail channel
Must have supervisory skills
Qualifications & Certifications that will contribute to your success:
A completed Grade 12 / Matric certificate is essential
A Diploma / Degree in Sales, Marketing, Business Management or Retail Management would be advantageous
Additional Requirements that will enhance your impact for success:
Knowledge of the FMCG industry is essential
Staff management experience is essential
Knowledge of HR and disciplinary procedures is necessary
A valid drivers' license is essential
Computer literate - MS Word, MS Excel, MS PowerPoint, MS Outlook
Closing Date 18 September 2026
Our AVI Field Marketing Share Services team bridges the gap between our brands and the market by creating impactful in-store experiences and engaging directly with customers. We focus on executing marketing strategies at ground level, ensuring our products are both visible and accessible. Through promotional activities and close collaboration with retailers, we drive sales and strengthen our connection with consumers.
We are looking for a passionate Area Manager to join our AVI Field Marketing Shared Services Division in our Kwa-Zulu Natal region. In this role, you will be required to lead and manage a high-performing merchandising team and drive retail excellence by boosting sales, optimizing in-store execution, managing promotions and building strong customer relationships. The role will service retail customers in Durban Central and surrounding areas.
Reporting Structure:
Reports to: Regional Operations Manager
Direct reports: +/- 29
Key Areas of Impact:
Monitor store ordering process, stock levels, and returns and take corrective action if required
Monitor pricing and ensure mandate adherence
Negotiate promotional activity
POP implementation and negotiate ad-hoc display and space
Check-in stock, expiry dates and ensure shelf health standards are maintained
Address pricing and delivery issues
Monitor forward share in relation to market share as well as the rate of sale
Monitor slow and fast-selling SKU's
Ensure displays and promotions are according to requirements
Ensure effective shelf health standards maintained
Merchandising done according to business unit layout standard
Application of POP drivers as per business unit brief
Follow the call cycles and communicate any changes to customers
Ensure the field marketers and merchandisers follow their call cycles
Confirm call cycles are followed and communicate changes to customers when needed
Monitoring competitor activities
Effective communication of activities
Monitor implementation of promotional activity
Provide feedback to Area Operations Manager and keep up to date on conduct issues
Manage new launches and ensure all staff have been informed of the new launches
Inform stores of new innovation
Monitor listings and ranging of new launches and provide feedback
Ensure POS execution
Ensure sufficient stock is ordered for the activity
What It Takes to Succeed:
Experience that set you up for success:
Must have a minimum of 3 years' experience in an FMCG sales environment handling the retail channel
Must have supervisory skills
Qualifications & Certifications that will contribute to your success:
A completed Grade 12 / Matric certificate is essential
A Diploma / Degree in Sales, Marketing, Business Management or Retail Management would be advantageous
Additional Requirements that will enhance your impact for success:
Knowledge of the FMCG industry is essential
Staff management experience is essential
Knowledge of HR and disciplinary procedures is necessary
A valid drivers' license is essential
Computer literate - MS Word, MS Excel, MS PowerPoint, MS Outlook
Closing Date 18 September 2026