Reports To: National Sales Manager
Job Summary
The Area Sales Coordinator plays a key support role in coordinating sales activities across assigned regions, ensuring smooth communication between the head office and field sales teams. The role involves monitoring sales performance, supporting distribution operations, tracking orders, and ensuring timely delivery of products to customers and distributors. The ideal candidate must be highly organized, proactive, and able to communicate effectively across multiple regions and languages.
Key Responsibilities
Coordinate daily sales operations between the head office and regional/area sales teams.
Monitor sales orders, dispatch processes, and delivery schedules to ensure timely fulfillment.
Track sales performance across regions and provide regular reports to management.
Maintain accurate records of customer orders, stock movement, and distribution activities.
Liaise with warehouse, production, and logistics teams to ensure product availability.
Support the National Sales Manager in implementing sales strategies and campaigns.
Follow up with area sales representatives on targets, activities, and performance updates.
Assist in managing distributor relationships and resolving operational issues.
Ensure proper documentation of sales transactions and compliance with company procedures.
Coordinate communication across different regions, especially in local languages where necessary.
Handle customer inquiries and escalate issues when required.
Support credit control by tracking customer payments and outstanding balances in collaboration with Accounts.
Key Performance Indicators (KPIs)
Timeliness of order processing and delivery coordination
Accuracy of sales and distribution records
Responsiveness to regional sales team needs
Reduction in order delays and customer complaints
Effectiveness of communication between head office and field teams
Support provided in achieving regional sales targets
Qualifications & Experience
Bachelor's degree or HND in Marketing, Business Administration, or a related field.
Minimum of 3 - 7 years' experience in sales operations, preferably within a manufacturing or distribution company.
Experience working with sales teams, distributors, and logistics coordination.
Key Requirements
Must be able to speak and understand multiple languages, with Hausa being very important.
Strong understanding of sales coordination, order processing, and distribution systems.
Proficiency in Microsoft Office (especially Excel) and sales/ERP systems.
Good knowledge of the Nigerian market and regional dynamics.
Ability to multitask and manage multiple regions simultaneously.
Skills & Competencies
Strong organizational and coordination skills
Excellent communication and interpersonal abilities
Attention to detail and accuracy
Problem-solving and decision-making skills
Ability to work under pressure and meet deadlines
Strong teamwork and collaboration skills
Basic analytical and reporting skills
Personal Attributes
Proactive and result-oriented
Reliable and dependable
High level of integrity and professionalism
Adaptable and culturally aware
Strong sense of responsibility
Working Conditions
Office-based role at the Head Office
Frequent communication with field sales teams nationwide
Occasional travel may be required
Job Specification
The ideal Area Sales Coordinator should:
Have solid experience in coordinating sales activities within a manufacturing or distribution environment
Be fluent in multiple languages to effectively communicate with diverse regional teams
Demonstrate strong administrative and coordination capabilities
Be able to manage sales data, track orders, and ensure operational efficiency
Possess good understanding of supply chain and product distribution processes
Be capable of supporting sales teams to achieve targets through effective coordination and communication