Area Sales Manager (ASM) – Margarine Sales at Workforce Group

Key Responsibilities


Drive sales performance to achieve volume, distribution, and visibility targets
Develop and execute regional sales plans aligned with overall business objectives
Manage, coach, and motivate sales teams, distributors, and channel partners
Monitor market trends, competitor activities, and pricing dynamics
Ensure effective merchandising and brand visibility across channels
Prepare sales reports, forecasts, and performance analysis
Build strong relationships with key customers, distributors, and trade partners
Collaborate with Marketing and Supply Chain teams to ensure product availability


Requirements


Bachelor's degree in Business Administration, Marketing, or related field
Minimum of 5 years' experience in Margarine Sales or a related FMCG category
Experience from standard and renounced FMCG organizations
Strong understanding of Modern Trade, General Trade, and HORECA channels
Proven ability to deliver targets and manage regional sales operations
Strong leadership, negotiation, and communication skills
Willingness to travel extensively