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Area Sales Manager at The Coca-Cola Company
The Coca-Cola Company
October 5, 2026
Full-time
On-site
Key Purpose Statement
As an Area Sales Manager, you will turn our Route-To-Market strategy into field execution—driving volume and market share, developing the sales team in your sales district, and ensuring consistent brand presence.
Key Duties & Responsibilities
Key Outputs and Accountabilities include, but not limited to:
Sales Execution Excellence : Ensure streamlined trade execution according to Route-To-Market (RTM) principles, across territories, to support for increased sales volume and market share
Revenue Growth : Achieve volume growth, nett sales revenue growth, and increased penetration of key packs across territories
Sales Team Development : Build a high-performing, motivated, frontline sales team by providing coaching and training
Customer Relationships : Maintain high levels of customer satisfaction through effective communication and service delivery
Effective Resource Utilization : Ensure the right tools, resources, and promotional materials are distributed and used effectively across channels
Distributor Management : Commercial Sales management of Distributor volume targets and performance. Routine review of Volume vs Target; tactical plans for promotions and marketing activities. Ensure partners are well aware of commercial activities within their respective territorries
Skills, Experience & Education
Education
Bachelor's degree in a business-related field.
Experience:
Minimum 5 years' frontline FMCG sales experience
Minimum 1 year of Team management
Strong knowledge of FMCG sales, RTM principles, and market execution.
Proven coaching, negotiation, dispute-resolution, and communication skills.
Resilience and determination.
Digital fluency — ability to use sales platforms and turn reports into action.
Skills
Coaches and mentors team members, providing opportunities for growth and development
Strong understanding of FMCG sales practices, RTM principles, and market execution standards
Resolves disputes equitably, finding common ground in challenging situations
Engages with a wide range of people and builds effective relationships within and outside the organization
Builds lasting relationships with customers and meets their expectations
Skilled in negotiating terms with minimal disruption to relationships, balancing assertiveness and diplomacy
Demonstrates determination to achieve goals despite setbacks, constantly pushing for results
Able to clearly communicate in various formats and styles, ensuring key messages are effectively conveyed
Demonstrated ability to use digital platforms for sales optimization, along with the capability to interpret and act on sales reports
As an Area Sales Manager, you will turn our Route-To-Market strategy into field execution—driving volume and market share, developing the sales team in your sales district, and ensuring consistent brand presence.
Key Duties & Responsibilities
Key Outputs and Accountabilities include, but not limited to:
Sales Execution Excellence : Ensure streamlined trade execution according to Route-To-Market (RTM) principles, across territories, to support for increased sales volume and market share
Revenue Growth : Achieve volume growth, nett sales revenue growth, and increased penetration of key packs across territories
Sales Team Development : Build a high-performing, motivated, frontline sales team by providing coaching and training
Customer Relationships : Maintain high levels of customer satisfaction through effective communication and service delivery
Effective Resource Utilization : Ensure the right tools, resources, and promotional materials are distributed and used effectively across channels
Distributor Management : Commercial Sales management of Distributor volume targets and performance. Routine review of Volume vs Target; tactical plans for promotions and marketing activities. Ensure partners are well aware of commercial activities within their respective territorries
Skills, Experience & Education
Education
Bachelor's degree in a business-related field.
Experience:
Minimum 5 years' frontline FMCG sales experience
Minimum 1 year of Team management
Strong knowledge of FMCG sales, RTM principles, and market execution.
Proven coaching, negotiation, dispute-resolution, and communication skills.
Resilience and determination.
Digital fluency — ability to use sales platforms and turn reports into action.
Skills
Coaches and mentors team members, providing opportunities for growth and development
Strong understanding of FMCG sales practices, RTM principles, and market execution standards
Resolves disputes equitably, finding common ground in challenging situations
Engages with a wide range of people and builds effective relationships within and outside the organization
Builds lasting relationships with customers and meets their expectations
Skilled in negotiating terms with minimal disruption to relationships, balancing assertiveness and diplomacy
Demonstrates determination to achieve goals despite setbacks, constantly pushing for results
Able to clearly communicate in various formats and styles, ensuring key messages are effectively conveyed
Demonstrated ability to use digital platforms for sales optimization, along with the capability to interpret and act on sales reports