Area Sales Manager

About the job

• Own and deliver end-to-end sales strategy and revenue targets across field operations
• Drive customer acquisition, loan disbursement growth, and market expansion across assigned channels and territories
• Lead, structure, and optimize field sales teams for productivity, conversion, and execution discipline
• Translate company targets into measurable KPIs, sales plans, and daily/weekly activity metrics
• Oversee call management, field deployment, and territory planning
• Collaborate with Sales Fulfilment and Revenue Assurance to improve approval rates, turnaround time, and loan quality
• Enforce ethical sales practices, policy compliance, and regulatory standards across all sales activities
• Monitor sales performance and pipeline health using data-driven insights
• Build sales capability through coaching, performance management, and targeted training interventions
• Provide market intelligence, customer insights, and competitive feedback to leadership

Qualifications

• Bachelor's degree in Business, Marketing, Economics, or a related discipline
• 7 years' experience in sales leadership, with proven oversight of field sales teams
• Strong track record in driving revenue growth, customer acquisition, and sales target achievement within financial services or fintech
• Hands-on experience with CRM systems, sales analytics, and performance reporting
• Understanding of credit products, lending processes, and regulatory compliance in Nigeria
• Demonstrated ability to lead large, multi-location teams and manage high-performance sales cultures
• Strong commercial acumen, negotiation skills, and customer-centric mindset
• Excellent communication, stakeholder management, and execution discipline

Must have skills

• field sales
• Field Operations
• Telesales
• Marketing
• Relationship Management
• Market Analysis
• Coaching
• Management
• Customer Relationship Management
• Leadership
• Call Management