Key Purpose
The main purpose of the job is to provide Leadership to ensure flawless execution of brand strategies and plans to deliver brand KPIs including brand equity and share, Digital & events KPIs. Earned Media, Influencers ROI, Digital excellence dashboard and Events ROI.
Key Roles and Responsibilities
Directly lead all Brand led events. ÃÂâÃÂÃÂÃÂÃÂ
Co create brand plans for all year-round campaigns.ÃÂâÃÂÃÂÃÂÃÂ
Directly lead Development of creatives all through the year for Digital across all the campaigns and always on content. ÃÂâÃÂÃÂÃÂÃÂ
Analyze data for insights & articulates opportunities for the brand.ÃÂâÃÂÃÂÃÂÃÂ
Lead and manage influencers/celebrities all through the year to deliver Earned media ÃÂâÃÂÃÂÃÂÃÂ
Always ON radio assets-ensure our radio assets are maximized. Develop content for radio sponsorship.ÃÂâÃÂÃÂÃÂÃÂ
Establish and maintain social systems between regions and across relevant functions to ensure collaboration and ongoing feedback loopsÃÂâÃÂÃÂÃÂÃÂ
ZBB Budget man8. Lead BTL In-bar activations for brand campaigns e.g. in-bar activations, or tactical in-bar activations. Working with trade marketing team.
Develop creatives for in-bar as needed by the Trade Marketing team.ÃÂâÃÂÃÂÃÂÃÂagreement - to ensure ZBB delivery in line with budget.
Minimum Requirements
Bachelor's Degree in a relevant field.ÃÂâÃÂÃÂÃÂÃÂ
Minimum of 2 years relevant brand management/marketing experience ÃÂâÃÂÃÂÃÂÃÂ
Proficiency in the use of Microsoft office applications i.e. (Microsoft Excel, Word and PowerPoint).
Key Competencies:ÃÂâÃÂÃÂÃÂÃÂ
Good Communication skillsÃÂâÃÂÃÂÃÂÃÂ
Self -driven, takes initiative and manages time/priorities well. ÃÂâÃÂÃÂÃÂÃÂ
Influencing and collaboration skillsÃÂâÃÂÃÂÃÂÃÂ
Ability to handle complex situations under pressureÃÂâÃÂÃÂÃÂÃÂ
Passionate, self-starterÃÂâÃÂÃÂÃÂÃÂ
Action and results orientedÃÂâÃÂÃÂÃÂÃÂ
Stakeholder/ Relationship managementÃÂâÃÂÃÂÃÂÃÂ
Consumer focused.
Additional Information:
Band: VIII