Assistant Brand Manager at Reckitt

About the role


As an Assistant Brand Manager at Reckitt, you'll nurture our brands with creativity and strategic insight. We're seeking a dynamic marketer to collaborate on exciting brand journeys, turn insights into action, and deliver memorable marketing campaigns. Your mission is to grow your brands with your marketing flair and a commitment to excellence. Be part of a vibrant, diverse team where your passion for brands will lead to meaningful impact and career advancement.
The role of the Assistant Brand Manager is to apply strategic, analytical, process and marketing skills to collaborate on the development and delivery of major projects to drive brand equity success. This role will have the opportunity to work with one of the world's most recognized brands while contributing towards innovation, market entry, expansion, and growth.
The Assistant Brand Manager is responsible for providing support towards delivering on project(s) which collectively relates to assisting with managing resources, schedules, financials and adhering to stage quality and control guidelines throughout the full development life cycle


Your responsibilities
In summary, you'll:

Contribute to developing the vision and strategy for our brands, elevating our market presence and profitability.


Support marketing plans & manage marketing budgets for a given brand within category
Providing regular brand tracking information to monitor market performance
Developing and executing annual marketing plan activities, including local media strategy /plans for a given brand within a category, responsible for ensuring successful implementation of the plan
In close co-operation with the Trade Marketing function, identify trade needs / opportunities, develop pricing and distribution strategies in line with trade promotions for brands.
Supporting the execution of products launches and contribute to innovation by delivering product development programs to further margin growth
Supporting implementation of portfolio strategy to support overall business strategy relating to the activation of brands, support market strategy and partner with media / consumer and market insights to implement media strategy and plans.
Lead initiatives to enhance product pipelines and fund innovative launches, executing with precision and creativity.
Manage and coordinate daily brand operations, ensuring seamless execution of marketing strategies.
Lead a cross-functional team to carry out strategies for advertising, packaging, and promotions while keeping an eye on operational efficiency.
Handle the marketing budget, monitoring spending to ensure optimal return on investment and brand growth.


The experience we're looking for


Qualified Bachelors Degree in Business Commerce/Marketing
Proven FMCG and/or Pharmaceutical brand marketing experience of at least 2-3 years.
Agile digital marketing acumen, with an ability to adapt and thrive in a fast-paced environment.
Equally proficient in offline and online branding strategies and approaches
Experience in working with teams on successful project management and time management skills proactive approach, comfortable with both autonomy and collaboration.
Robust analytical abilities to dissect market trends and brand performance.
Exceptional verbal and written communication talents.
Experience in FMCG or Consumer Health and a proven track record in Brand Management