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Assistant Brand Manager at The South African Breweries (SAB)

The South African Breweries (SAB)
Full-time
On-site
End Date: February 12, 2026

Key Roles and Responsibilities:


Provide assistance to the full team in developing brand positioning and communication strategies based on the brand strategy.
Assist in developing promotional strategies for brand awareness and profitability (Receives big idea and key visuals from the brand team and develops the reaches COT strategy, POS, Merchandise and in trade mechanics
for the campaign).
Development of promotional packaging (primary and secondary) for ad hoc brand promotions using the Pegasus system.
Facilitate and co ordinate communication between various stakeholders including project process team, brand, marketing, procurement, key accounts and regional marketing throughout the process
Collaborates with Brand Analyst to determine reaches by class of trade for campaign effectiveness.
Presents plans to key stakeholders in trade marketing and group accounts to enable customization by group.
Adhere to Critical path analysis process from concept to commercialisation , ensuring timeous handoff and execution of campaigns.
Management of all campaign related PTP processes
Prepare & present AAR documentation in order to allow for continues improvement
Manage cross functional teams to execute projects within assigned timelines and budgets
Collaborate with market research team to identify consumer trends and needs
Provide necessary assistance to brand manager in all activities pertaining brand building


Minimum Requirements:


Commercial Business degree
At least 3 - 5 years working experience across marketing and/or sales as well as event management experience