Assistant Brand Manager - Flying Fish & Castle Lite at International Breweries

The Key Purpose : The main purpose of the job is to provide Leadership to ensure flawless execution of brand strategies and plans to deliver brand KPIs including brand equity and share, Digital & events KPIs. Earned Media, Influencers ROI, Digital excellence dashboard and Events ROI.

Key roles and responsibilities:​


Directly lead all Brand led events. ​
Co create brand plans for all year-round campaigns.​
Directly lead Development of creatives all through the year for Digital across all the campaigns and always on content. ​
Analyze data for insights & articulates opportunities for the brand.​
Lead and manage influencers/celebrities all through the year to deliver Earned media ​
Always ON radio assets-ensure our radio assets are maximized. Develop content for radio sponsorship.​
Establish and maintain social systems between regions and across relevant functions to ensure collaboration and ongoing feedback loops​
ZBB Budget man8. Lead BTL In-bar activations for brand campaigns e.g. in-bar activations, or tactical in-bar activations. Working with trade marketing team.
Develop creatives for in-bar as needed by the Trade Marketing team.​agreement - to ensure ZBB delivery in line with budget.


Key Competencies:​


Good Communication skills​
Self -driven, takes initiative and manages time/priorities well. ​
Influencing and collaboration skills​
Ability to handle complex situations under pressure​
Passionate, self-starter​
Action and results oriented​
Stakeholder/ Relationship management​
Consumer focused


Minimum Requirements:


Bachelor's Degree in a relevant field.​
Minimum of 2 years relevant brand management/marketing experience ​
Proficiency in the use of Microsoft office applications i.e. (Microsoft Excel, Word and PowerPoint).


Education​



Bachelor's Degree in a relevant field.​



Experience​


Minimum of 2 years relevant brand management/marketing experience ​
Proficiency in the use of Microsoft office applications i.e. (Microsoft Excel, Word and PowerPoint).