The Assistant Manager Alternative Distribution Channels is responsible for spearheading new business acquisitions through the Bancassurance Channel. The resource will be entrusted with overseeing the implementation of marketing and sales plans, business promotion, recruitment of sales officers and in addition to, ensuring that premium budgets are achieved
Roles and Responsibilities
Strategy and Marketing
Actively participating in the, implementation and execution of strategic marketing supporting the corporate strategy.
Implementing market segmentation plans in conjunction with Business Development departments.
Develop strategic plans to ensure growth of Bancassurance Channel
Drive digital agenda to ensure growth of the digital products in this channel Distribution
Identifying, growing, and meeting new business partners, renewals as well as market share targets in relation to this channel.
Making presentations to potential Bancassurance channels, and related niche market customers when required.
Attending to and accurately communicating quotations in a timely manner.
Following up and ensuring that businesses quoted through this channel, register a high acquisition ratio.
Recruiting and retention of Bancassurance Sales Officers.
Ensuring that the company transacts business only with licensed, ethical and professional officers.
Conducting training of Bancassurance stakeholders.
Designing and implementing financing of incentives and awards.
Product Review and Development
Measuring product performance, liaising with Bancassurance Sales Officers, and operation departments in implementing appropriate improvements in line with consumer needs.
Regularly liaising with the players in the channel in developing products that leverage the company's competitive edge.
Providing insight to the product development teams by maintaining consummate market intelligence and periodically reviewing existing products to enhance their quality.
Examining on an ongoing basis possible new business opportunities in both traditional and non-traditional sectors, and subsequently formulating plans for developing and launching relevant insurance products and services.
Brand Promotion
Assisting in product branding and launches, including sales promotions (new and existing), tradeshow marketing, and internet marketing in liaison with the Marketing & Communications Manager.
Business Development
Generating revenue from new and existing Bancassurance Channels, by identifying their needs in order to help develop new business opportunities in liaison with Business Development heads.
Maintaining regular contact through meetings and other mediums to ensure sustained growth of the channel in respect to new and renewed business.
Monitoring production figures on a weekly and monthly basis, ensuring that production is in line with strategic plans.ÃÂâÃÂÃÂÃÂÃÂ
Requirements
Bachelor's Degree in a business, social science or related field from a reputable university.
A Master's Degree would be an added advantage.
Professional qualification(s) in insurance e.g. Dip IIK, ACII, FCII or equivalent
At least seven (7) years' post qualification experience in the sale of financial services with two (2) years in a managerial role.
Experience in Bancassurance management will be an added advantage
Strong leadership skills helping to foster teamwork; developing and motivating staff, resolving conflicts as well as the ability to provide direction, guidance, momentum and vision helping to achieve organizational objectives.
Strong communication and presentation skills, including ability to develop proposals, concept papers, position papers as well as writing reports and preparing relevant publications.
High level interpersonal and cross-cultural skills, including ability to build alliances and collaborative relationships with sensitivity to diversity.
Strong expertise in strategic management project planning and budgeting, managing, implementing, monitoring and evaluating resources.
Ability in analyzing and interpreting financial data along with applying management principles and practices in making sound business decisions.
Strong analytical and fact-based decision-making skills