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Assistant Marketing Officer at Mini Group
Mini Group
October 20, 2026
Full-time
On-site
Position Summary
The Assistant Marketing Officer will support the implementation of marketing strategies and ensure that marketing activities contribute to achieving the organization's business objectives.
The role involves content creation, digital marketing, campaign coordination, market research, customer engagement, event planning, marketing analytics, and performance reporting.
The successful candidate will demonstrate creativity, commercial awareness, strong communication skills, and the ability to coordinate multiple marketing activities effectively.
Key Duties & Responsibilities
Marketing Strategy & Campaign Execution
Support the development and implementation of marketing strategies aligned with organizational objectives.
Assist in planning and executing advertising and promotional campaigns across digital, social media, print, and other marketing channels.
Marketing Content Development
Assist in creating written content for marketing materials, including brochures, flyers, presentations, advertisements, and promotional communications.
Support the development of compelling marketing messages that communicate product positioning and value propositions.
Digital Marketing & Social Media
Support the execution of email marketing, social media, and digital advertising campaigns.
Monitor marketing communication platforms, respond to customer inquiries, and support effective customer engagement.
Market Research & Consumer Insights
Conduct market research to identify consumer needs, preferences, industry trends, and opportunities for business growth.
Collect and analyse market information to support marketing planning, product positioning, and promotional strategies.
Marketing Analytics & Reporting
Monitor marketing activities, analyse campaign performance metrics, and prepare reports on marketing effectiveness.
Update marketing spreadsheets, databases, and inventories with relevant statistical, financial, and non-financial information.
Support the Data Analyst in data analysis and preparation of marketing reports.
Events & Brand Activations
Assist in planning, coordinating, scheduling, and executing marketing events, trade shows, and promotional activities.
Participate in marketing events and brand awareness initiatives to enhance product visibility and customer engagement.
Cross-Functional Collaboration
Work closely with sales, marketing, and other departments to ensure marketing campaigns are delivered within agreed timelines and budgets.
Support the communication of product positioning, marketing strategies, and customer insights to relevant teams.
Marketing Administration & Continuous Improvement
Maintain accurate marketing records and documentation.
Stay updated on industry trends, emerging marketing techniques, and best practices to identify opportunities for improvement.
Qualifications & Experience
Bachelor's Degree (BSc/BA) in Marketing, Business Administration, or a relevant field.
Professional qualification in a related field will be an added advantage.
Proven experience as a Marketing Officer or in a similar marketing role.
Solid knowledge of marketing techniques, principles, and campaign execution.
Good understanding of market research techniques, statistical analysis, and data analysis methods.
Thorough understanding of social media and web analytics.
Proficiency in Microsoft Office Suite and marketing software, including CRM systems.
Key Skills & Competencies
Excellent organizational and multitasking skills.
Strong communication and interpersonal abilities.
Creativity and commercial awareness.
Good analytical, research, and report-writing skills.
Ability to coordinate marketing campaigns across multiple platforms.
Strong attention to detail and time-management skills.
Team player with a customer-oriented approach.
Ability to work collaboratively with cross-functional teams.
Flexibility to work irregular hours and across different locations when required.
Deadline: COB 31st October 2026
The Assistant Marketing Officer will support the implementation of marketing strategies and ensure that marketing activities contribute to achieving the organization's business objectives.
The role involves content creation, digital marketing, campaign coordination, market research, customer engagement, event planning, marketing analytics, and performance reporting.
The successful candidate will demonstrate creativity, commercial awareness, strong communication skills, and the ability to coordinate multiple marketing activities effectively.
Key Duties & Responsibilities
Marketing Strategy & Campaign Execution
Support the development and implementation of marketing strategies aligned with organizational objectives.
Assist in planning and executing advertising and promotional campaigns across digital, social media, print, and other marketing channels.
Marketing Content Development
Assist in creating written content for marketing materials, including brochures, flyers, presentations, advertisements, and promotional communications.
Support the development of compelling marketing messages that communicate product positioning and value propositions.
Digital Marketing & Social Media
Support the execution of email marketing, social media, and digital advertising campaigns.
Monitor marketing communication platforms, respond to customer inquiries, and support effective customer engagement.
Market Research & Consumer Insights
Conduct market research to identify consumer needs, preferences, industry trends, and opportunities for business growth.
Collect and analyse market information to support marketing planning, product positioning, and promotional strategies.
Marketing Analytics & Reporting
Monitor marketing activities, analyse campaign performance metrics, and prepare reports on marketing effectiveness.
Update marketing spreadsheets, databases, and inventories with relevant statistical, financial, and non-financial information.
Support the Data Analyst in data analysis and preparation of marketing reports.
Events & Brand Activations
Assist in planning, coordinating, scheduling, and executing marketing events, trade shows, and promotional activities.
Participate in marketing events and brand awareness initiatives to enhance product visibility and customer engagement.
Cross-Functional Collaboration
Work closely with sales, marketing, and other departments to ensure marketing campaigns are delivered within agreed timelines and budgets.
Support the communication of product positioning, marketing strategies, and customer insights to relevant teams.
Marketing Administration & Continuous Improvement
Maintain accurate marketing records and documentation.
Stay updated on industry trends, emerging marketing techniques, and best practices to identify opportunities for improvement.
Qualifications & Experience
Bachelor's Degree (BSc/BA) in Marketing, Business Administration, or a relevant field.
Professional qualification in a related field will be an added advantage.
Proven experience as a Marketing Officer or in a similar marketing role.
Solid knowledge of marketing techniques, principles, and campaign execution.
Good understanding of market research techniques, statistical analysis, and data analysis methods.
Thorough understanding of social media and web analytics.
Proficiency in Microsoft Office Suite and marketing software, including CRM systems.
Key Skills & Competencies
Excellent organizational and multitasking skills.
Strong communication and interpersonal abilities.
Creativity and commercial awareness.
Good analytical, research, and report-writing skills.
Ability to coordinate marketing campaigns across multiple platforms.
Strong attention to detail and time-management skills.
Team player with a customer-oriented approach.
Ability to work collaboratively with cross-functional teams.
Flexibility to work irregular hours and across different locations when required.
Deadline: COB 31st October 2026