Asst. Manager Brand & Communications, Group at d.light

Job Description

The job holder will be responsible for ensuring consistent and high-impact brand and communication practices across all d.light markets. The role acts as a key link between the Global Marketing team and OPCO marketing teams, supporting brand alignment, trade marketing strategy, Channel & stakeholder communication, and campaign readiness across regions.

R&Rs


Lead development and regular updates of global brand strategy and guidelines.
Ensure brand consistency across all regions by reviewing and approving key marketing assets.
Guide OPCO teams on POSM planning, EC branding, and retail campaign execution.
Review and support internal and external communication material in line with brand priorities.
Manage master creative toolkits and coordinate adaptation across local markets.
Coordinate with creative, PR, and branding agencies to maintain high quality and brand alignment.
Track GTM calendars, campaign timelines, and resolve any misalignments across teams.
Support HR and Leadership in internal branding, communication, and engagement storytelling.
Facilitate regular training, brand workshops, and best-practice sharing sessions with OPCO teams.
Collaborate with leadership to ensure consistent brand representation across public platforms.
Align brand efforts across Product, Sales, HR, and Social Impact functions.
Harness Generative AI for ideation, campaign testing, and multi-language content adaptation.
Apply AI-driven analytics for brand monitoring, competitor tracking, and sentiment insights.
Partner with product and digital teams to ensure the brand narrative is embedded in customer journeys (online & offline).


Requirements


Master's degree in Marketing, Communications, or Brand Management preferred
Minimum 3-5 years in brand, communication, or marketing strategy roles
Experience working with decentralized or multi-country teams
Strong knowledge of brand audits, guidelines, and campaign messaging
Hands-on experience in reviewing and guiding creative or communication materials
Proven ability to manage agencies and ensure high-quality outputs
Proficiency in using AI tools for marketing and communications (e.g., ChatGPT, Gemini, Canva, etc.)
Strong digital storytelling and social media analytics experience.
Comfort with data visualization tools for presenting insights to leadership.
Strong verbal and written communication skills
Excellent organizational and cross-functional collaboration abilities
Comfortable in fast-paced environments with multiple stakeholders
Deep alignment with d.light's purpose and passion for impact-driven work
Willingness to travel as required