OVERALL PURPOSE OF THE JOB
To drive sales to meet company revenue targets and to harness the power of his/her direct reports, driving sales force productivity and extracting the best performance from each individual employee at the branch
Responsible for ensuring the branch team meet the sales targets set for PSV.
KEY ROLES AND RESPONSIBILITIES
Manage sales budgets and ensure sales targets are met.
Work with internal departments such as the Underwriting, Legal and Investigation teams to engage customers more deeply and maintain positive client relations
Possess deep knowledge of business product offering and value proposition
Follow organizational policies and regulations that affect the branch
Proactively pursue new business and sales opportunities
Solve problems for clients and customers by developing innovative and tailored sales and operational solutions
Ensure accurate preparation, and timely submission of sales and marketing reports to management and the Board.
Formulate and implement sales and marketing strategy
In-charge of product innovation and development of new products.
Grow the business portfolio, oversee operation of marketing activities/programs, and development of marketing strategies in the company.
Periodically conduct external and internal business analysis to understand, and adapt to changing client needs
Be a brand ambassador and reflect company values at all times through implementation of the company's branding strategy to ensure Directline brand visibility.
Build and maintain strategic relationships with key stakeholders
Manage the branch and provide leadership to the team.
Align the operations of the marketing with appropriate technology to increase operational efficiency.
Prepare periodic reports for sales to the management and Board.
Any other responsibilities will be communicated to the Officer from time to time.
PERSON SPECIFICATIONS
Academic Qualifications
Degree in Insurance/Business Administration/Sales and/or Marketing from an institution recognized by Commission for Higher Education
Minimum Overall Grade of C+ in KCSE
Professional Qualifications
Certificate of Insurance (COP)
Certification in Insurance (ACII/AIIK) or any insurance related qualification will be an added advantage
Experience
At least 5 years' working experience preferably in the insurance industry
Experience in dealing with PSV will be an added advantage.
Underwriting and risk management skills
Skills and Attributes
High level of integrity; able to maintain utmost confidentiality of information in their possession
Excellent interpersonal, communication, public speaking, presentation, report writing skills and marketing skills
Excellent knowledge of insurance operations
Excellent marketing and networking skills
Excellent numerical and analytical skills
Excellent planning & organization skills with great attention to detail
Ability to drive sales
A team player with excellent people management skills
Working knowledge of spreadsheets or accounting software