The Brand & Marketing Manager is responsible for developing and executing Pullus Africa's brand strategy to drive awareness, customer acquisition and market growth. The role ensures consistent brand positioning across all channels, strengthens brand equity and leads integrated marketing campaigns across digital, trade and offline platforms.
The role also oversees market research, campaign performance and creative direction to ensure Pullus remains a trusted and recognizable brand in the poultry space.
Key Responsibilities:
Brand Strategy & Management
Develop and implement the overall brand strategy in alignment with company goals.
Define and maintain brand guidelines, tone and visual identity across all touchpoints.
Ensure consistent brand messaging across marketing, sales and operational channels.
Monitor brand perception and recommend strategies to strengthen brand equity.
Marketing Campaigns & Execution
Plan and execute integrated marketing campaigns (digital, outdoor, print, in store and activations).
Drive product awareness campaigns for new and existing product lines.
Coordinate promotional activities, seasonal campaigns and customer engagement initiatives.
Work closely with Sales and Supply Chain teams to align campaigns with demand planning.
Digital Marketing & Content Oversight
Oversee social media strategy, content creation and community engagement.
Manage digital advertising campaigns to optimize ROI.
Ensure consistent storytelling across websites, social platforms and digital assets.
Track analytics and performance metrics to improve digital effectiveness.
Market Research & Insights
Conduct market research to understand consumer behavior, competitors and industry trends.
Gather customer feedback and translate insights into actionable marketing strategies.
Identify new market opportunities and product positioning strategies.
Brand Partnerships & Events
Develop partnerships with vendors, distributors and relevant stakeholders.
Plan and manage brand activations, trade fairs, exhibitions and corporate events.
Build relationships with media partners and influencers where applicable.
Team Leadership & Coordination
Supervise marketing officers, content creators and external agencies.
Provide creative direction and ensure quality control of all brand materials.
Foster a performance driven and innovative marketing culture.
Direct Reports:
Marketing Officers
Content & Social Media Executives
Designers (in house or outsourced)
Qualifications & Experience:
Bachelors/ Masters degree in Marketing, Business Administration, Communications, or related field.
5 - 8 years of experience in brand management, marketing, or FMCG marketing roles.
Strong understanding of digital marketing, brand positioning and consumer behavior.
Proven experience managing campaigns and marketing budgets.
Excellent communication, storytelling, and creative thinking skills.
Experience in FMCG, poultry, or agribusiness is an added advantage.
Resides in Kaduna or is willing to relocate.