Job Summary
We are seeking an experienced and commercially driven Brand/Marketing Manager to lead brand growth, marketing campaigns, consumer engagement, and market expansion for a growing FMCG/consumer brand.
The ideal candidate must have proven experience working with the UK and/or European market and be able to combine brand strategy, digital marketing, retail/trade marketing, consumer insights, and commercial execution to drive brand visibility and sales growth.
Key Responsibilities
Develop and execute brand and marketing strategies that strengthen brand awareness, positioning, consumer engagement, and market growth.
Plan and manage integrated marketing campaigns across digital, social media, PR, retail, outdoor media, and brand activations.
Drive trade marketing and retail visibility, working closely with sales and distribution teams to improve product presence and demand.
Lead product launches, promotional campaigns, roadshows, sampling, and consumer engagement activities.
Monitor consumer behaviour, market trends, competitor activities, and campaign performance to identify growth opportunities.
Manage relationships with creative agencies, media partners, influencers, vendors, and strategic partners.
Develop and oversee marketing content and communications across relevant platforms while ensuring consistent brand identity.
Track marketing budgets, campaign performance, sales impact, and ROI, providing regular reports and recommendations to management.
Key Performance Indicators
Growth in brand awareness and consumer engagement.
Increased product demand, retail visibility, and market penetration.
Successful execution of marketing campaigns and product launches.
Improved digital performance and audience engagement.
Measurable marketing ROI and contribution to sales growth.
Requirements
Bachelor's Degree in Marketing, Business Administration, Communications, or a related field.
4 - 10 years of experience in Brand Management, Marketing, Consumer Marketing, or a related function.
Mandatory: Proven professional experience working with the UK and/or European market.
Experience in FMCG, Food & Beverage, Consumer Goods, Retail, or another consumer-facing industry is highly preferred.
Strong experience in brand strategy, integrated marketing campaigns, trade/retail marketing, and product launches.
Demonstrable experience working with Sales/Commercial teams and using marketing activities to drive business growth.
Strong understanding of digital marketing, consumer insights, market research, and marketing analytics.
Excellent communication, stakeholder management, project management, and commercial decision-making skills.