Brand & Camapaigns Manager (Bellville ) at Econo Foods

PURPOSE OF THE ROLE


The Brand & Campaigns Manager is responsible for driving Econofoods' external brand and campaign agenda, leading brand consistency, campaign strategy, schools and community initiatives, sponsorships, events and local store marketing.
The role ensures that customer-facing marketing initiatives are commercially relevant, customer-focused, brand-aligned and consistently delivered across channels to support store traffic, basket growth, brand awareness and stronger customer connection.
Working closely with the Marketing Executive and cross-functional teams, the Brand & Campaigns Manager translates business and marketing priorities into clear campaign strategies, actionable briefs and effective activations that bring the Econofoods purpose of "We Improve Lives" to life.
The role is strategic rather than executional, with delivery coordination supported by the relevant marketing operations and digital teams.


KEY RESPONSIBILITIES

Brand Management


Support the development and implementation of the Econofoods brand strategy.
Ensure consistent use of brand identity, tone of voice and customer-facing messaging across all campaign touchpoints.
Translate brand positioning into practical campaign ideas and communication themes.
Protect the brand across external-facing channels, including stores, campaigns, events, sponsorships and community activity.
Work closely with the Marketing Executive to ensure all brand activity supports the broader business and customer strategy.


Campaign Strategy and Leadership


Develop campaign strategies for key trading periods, seasonal campaigns, promotional periods and brand-building initiatives.
Lead campaign thinking from concept to brief, ensuring each campaign has a clear objective, audience, message, channel approach and success measure.
Prepare clear campaign briefs for the creative, digital, CRM and operations teams.
Ensure campaign ideas are integrated across retail, digital, in-store, local store, schools, sponsorships and community channels.
Review campaign performance and recommend improvements for future activity.


Schools, Sponsorships and Community Strategy


Own the strategic direction for the Econofoods schools' programme.
Identify opportunities to use schools and community platforms to build brand awareness, customer loyalty and store relevance.
Develop clear criteria for school, sponsorship and local partnership opportunities.
Ensure sponsorships are commercially and strategically aligned, rather than reactive or relationship based.
Work with the Marketing Operations Coordinator to ensure execution is well planned and delivered.


Events and Activations Strategy


Own the strategic approach for brand events, B2B/customer-facing events, store activations and local community activations.
Define the purpose, audience, message and desired outcome for each event or activation.
Ensure events support brand visibility, customer engagement, commercial relevance and store growth.
Brief the Marketing Operations Coordinator on execution requirements, timelines and deliverables.
Work with the Digital Communications & Employer Brand Coordinator to ensure event content is captured and amplified.


Local Store Marketing Strategy


Develop local store marketing strategies that support store growth, customer acquisition and community relevance.
Identify priority stores, trading opportunities and local campaign themes in collaboration with Retail Operations and Commercial teams.
Ensure local campaigns are aligned to the national brand while still being locally relevant.
Brief the Marketing Operations Coordinator on local rollout requirements.
Review effectiveness of local store campaigns and recommend improvements.


Customer Experience and Store Alignment


Ensure marketing campaigns consider the full customer experience, from communication to in-store execution.
Work with Retail Operations to align campaign promises with store readiness and customer experience.
Support the development of customer-facing messaging for in-store marketing, promotional communication and local activations.
Contribute to initiatives that improve how customers experience the Econofoods brand.


Cross-Functional Collaboration


Work closely with the Marketing Executive, Digital & CRM Lead, Marketing Operations Coordinator, Digital Communications & Employer Brand Coordinator and Creative Studio.
Collaborate with Retail Operations, Commercial, B2B, Procurement and People Ops where required.
Ensure campaign briefs are clear, timely and actionable.
Support stronger alignment between marketing activity and business priorities.


Requirements

QUALIFICATIONS & EXPERIENCE


Diploma or Degree in Marketing, Communications, Brand Management, Business Management or a related field.
Minimum 5 - 8 years' experience in brand, campaign or retail marketing, preferably within a Retail, FMCG, Wholesale or Consumer Goods environment .
Experience coordinating integrated marketing campaigns across multiple channels.
Experience managing events, activations, sponsorships or community initiatives.
Experience working with multiple stakeholders and suppliers.


KNOWLEDGE & SKILLS REQUIRED:


Strong knowledge of brand management and integrated campaign planning across multiple channels.
Strong understanding of customer behaviour, retail trading environments and commercial priorities.
Ability to translate business priorities into practical campaign strategies and actionable briefs.
Strong stakeholder management, relationship building and the ability to lead work through others.
Good marketing analytics, ROI tracking, reporting and performance measurement capability.
Strong project planning, organisation and multitasking skills, with attention to detail and the ability to work in a fast-paced environment.
Strong written and verbal communication skills, with a practical, customer-focused and commercially minded approach.
Proficiency in Microsoft Office and relevant marketing management tools.


BEHAVIOURAL COMPETENCIES REQUIRED


Customer Obsessed.
Takes Ownership.
Humble and Collaborative.
Results Driven.
Organised and Detail Oriented.
Strong Communicator.
Commercially Aware.
Solution Focused.
Adaptable and Resilient.
Lives the Econofoods HO HOLA Values and purpose of "We Improve Lives."


CLOSING DATE


24 JUNE 2026