Location: On-site, Okota-Isolo, Lagos
Role Overview
We seek a Brand & Creative Content strategist to join our team onsite and drive our digital presence with engaging, creative and eye-catching authentic content.
The ideal candidate is a highly creative individual who thinks strategically, writes persuasively aand executes relentlessly.
You'll be one of the creative faces of the brand online, so it's a MUST to have Excellent communication skills.
Duties & Responsibilities
Maintain consistent brand identity, voice, tone, and messaging across all platforms
Develop content and marketing strategies aligned with company goals, brand awareness, customer engagement, and revenue growth
Generate creative marketing concepts, campaign ideas, and audience engagement initiatives
Oversee the creation of social media content, marketing campaigns, promotional materials, website content, email marketing content, digital advertisements, and video/visual content
Write and supervise marketing copy, captions, and brand messaging
Provide creative direction to designers, photographers, videographers, and content creators
Plan, coordinate, execute, and monitor digital marketing campaigns, product launches, promotions, and online marketing initiatives
Ensure timely implementation and consistency of marketing materials across digital platforms
Develop strategies to increase online visibility, audience engagement, lead generation, customer acquisition, customer retention, and revenue growth
Manage and strengthen the brand's online presence across digital and social media platforms
Monitor market trends, audience behavior, competitor activities, and emerging digital opportunities
Track, analyze, and report campaign performance metrics including reach, engagement, website traffic, conversion rates, and ROI
Optimize campaigns and content strategies using analytics and performance insights
Collaborate with marketing, sales, product, and creative teams to achieve business objectives
Ensure all creative and marketing activities align with organizational goals and brand standards
Qualifications
Proficiency in Growth Marketing and Growth Hacking strategies
Proven expertise in Content Creation, Copywriting and Visual Storytelling
Experience in Social Media Strategy, Campaign Planning & management and Digital Marketing
Expertise in Lead Generation and conversion optimization techniques
Comfortable with video creation and being on camera
Strong problem-solving and innovative thinking skills
Ability to interpret data to develop actionable insights and strategies
Must have 2-3years history of growing social media pages aggressively
Must have at least 3years of growth marketing experience.
Strong Research, Analytical, and Content Performance Optimization skills
Attention to detail with Editing and Proofreading capabilities
Bachelor's degree in Marketing, Media, Communications or a related field preferred
Bonus Points If You:
Experience in B2B marketing is an advantage
Can spot content gaps and fix them
Have experience growing a brand's online presence