Job Summary
Responsible for executing a compelling brand strategy for a Customer Segment category (Retail, Private Wealth or Institutions), to enhance the identity of the ARM brand, ensuring it resonates with the target audience and aligns with overall segment & business objectives.
Job Details
Brand Strategy Development:
Support the Senior Brand Manager utilize costumer insights and identify trends to unlock business opportunities that should inform the customer segment (Retail, Private Wealth & Institutions) strategy. Drive the executional outputs of the Marketing & Corporate Communications Annual Business strategy based on market, category, customer, and channel insights, that will set the brand up for exceptional growth.
Brand Communication: Lead the creative and media agencies in the development of marketing, advertising and media materials/assets to ensure they align with the brand strategy and messaging across all Marketing Media Channels.
Brand & Competitor Monitoring:
Utilize category, customer, segment & competitive data and insights to formulate brand campaigns, initiatives and measure their effectiveness.
Lead the compilation of Key Performance indicators for all executed and implemented marketing activities across all customer segments and channels.
Adjusting as needed to achieve overall customer segment & business goals.
Agency & 3rd Party Vendor Management:
Coordinate all Creative, Media, Digital, PR and Event Agency activities to ensure seamless and optimal delivery of all Marketing related activities and initiatives.
Ensure all 3rd Party vendors deliver according to their service level agreements.
Budget Management:
Custodian of the brand budget, optimizing its disbursement across various initiatives and measuring the return on investment.
Collaboration with Other Departments:
Work closely with other departments such as sales, customer service, business development, data and insights, product development and compliance teams, to ensure a cohesive and integrated approach to brand management.
Requirements
Behavioral
Achievement (Level 2/4)
Analytical Thinking (Level 2/4)
Customer Service Orientation (Level 2/4)
Entrepreneurship (Level 2/4)
Flexibility (Level 2/4)
Relationship Building for Influence (Level 2/4)
Self-Awareness (Level 2/4)
Team Working (Level 2/4)
Working Strategically (Level 2/4)
Communicating Effectively (Level 2/4)
Technical
Media Relations (Level 2/4)
Public Relations (Level 2/4)
Brand Management (Level 2/4)
In-bound Marketing (Level 2/4)
Marketing Research (Level 2/4)
Business Acumen (Level 2/4)
Project Management (Level 1/4)