Job Summary
We are seeking a creative and results-driven Brand Manager to support the development and execution of brand strategies that drive brand awareness, market share, and sales growth.
The successful candidate will work closely with cross-functional teams to implement marketing initiatives, analyze market trends, and ensure consistent brand execution across all consumer touchpoints.
Key Responsibilities
Support the planning and execution of brand and marketing campaigns.
Monitor brand performance, market trends, and competitor activities.
Assist in developing promotional activities, product launches, and consumer engagement initiatives.
Work closely with Sales, Trade Marketing, Digital Marketing, and Supply Chain teams to ensure effective campaign execution.
Manage relationships with external agencies, vendors, and partners.
Track marketing budgets and evaluate campaign performance and ROI.
Prepare brand performance reports and provide recommendations for continuous improvement.
Ensure brand guidelines are consistently applied across all marketing materials and activities.
Key Performance Indicators (KPIs)
Brand Awareness
Sales Growth
Market Share
Campaign Effectiveness
Consumer Engagement
Return on Marketing Investment (ROMI)
Requirements
Bachelor's degree in Marketing, Business Administration, or a related field.
2 - 3years of brand management or marketing experience, preferably within the FMCG industry (wines and spirits experience is an added advantage).
Strong analytical, project management, and communication skills.
Proficiency in Microsoft Office and marketing analytics tools.
Ability to manage multiple projects and work effectively in a fast-paced environment.