Key Performance Areas
Brand Management
Developing, maintaining, and improving our brand, marketing and advertising alongside the Head of Marketing, to create a strong, positive perception of a company, product, or service in the minds of clients and potential clients. Strategic collaboration for consistency - national internal clients
Ensuring that all communications, visuals, and messaging are consistent across different channels and touchpoints, including advertising, collateral, and websites.
Websites & Digital platforms
Oversee the development, performance, and optimisation of Growthpoint's online presence through new website builds, SEO strategies, analysing Google Analytics 4 and paid search campaigns.
PR & social media
Manage relevant PR and complimentary social media.
Distribution of press releases and relevant clippings to internal clients
Campaign management
Managing internal and external marketing campaigns through planning, adjusting, monitoring and report back to the business, while liaising with all agencies (design and digital) in terms of implementation.
Collaborating with cross-functional teams
Working with the business to ensure that branding initiatives are cohesive and support overall business objectives.
Budget management
Ensure adherence to the Marketing, GMS and Fund budget with minimal variances, while implementing cost-effective campaigns and monitoring and reporting on achievement of objectives within this budget.
Manage internal client campaign budgets
Monitoring brand performance
Tracking key metrics such as brand awareness and market share and adjusting strategies as needed to improve performance.
Marketing Strategy Contribution
Assist in developing and implementing marketing strategy for the Growthpoint brand, ensuring positive perception of the brand for the identified target markets through all forms of communication.
Assisting with internal client campaign strategies
Experience
Minimum of 3 years marketing experience
Education
Bachelor's degree in marketing, Communications, or a related field.