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Brand Manager (Cape Town CBD) at Flash Group
Flash Group
September 21, 2026
Full-time
On-site
Why this role matters
As our Brand Manager, you'll drive brand growth through dedicated marketing campaigns and activities for Flash products and services within owned and/or partner channels.
What you'll own
Brand strategy and planning
Co-own the brand growth strategy for specific products/services.
Contribute to the development of annual marketing strategies and plans based on business strategy.
Contribute to the development of relevant brand and product campaign strategies across relevant channels.
Works strategically with both internal stakeholders and external partners to develop and execute marketing plans.
Campaign design, management and execution
Supports particular product/channel growth.
Develop & launch product and brand campaigns, in line with the product & brand strategies.
Work with external partners and internal stakeholders to co-create marketing content across all touchpoints.
Write strategic, structured creative briefs with clear objectives and KPIs, and guide the start of the creative process.
Evaluate creative work against the brand strategy and brief.
Determine unique selling propositions with effective brand messaging.
Work with internal stakeholders (Marketing Operations; Digital & Performance; Field Teams) and relevant external stakeholders (Media, Production) and channel managers to execute product/brand campaigns across relevant channels.
Monitor, analyse and proactively report on key marketing metrics, quality, and campaign performance across channels.
Assists with for media decisions and implementation.
Enhance product/brand awareness on digital, social and events platforms.
Assists with budget management and the delivery of KPIs and agreed targets.
Market Research and Analysis
Analyse sales and market data to understand impact of campaigns on brand sales and help identify untapped opportunities for new product launches.
Gain/obtain customer and product usage insights, identify new opportunities, build customer personas through research, surveys and interviews.
Field visits/survey to understand routes to market and customer behaviour better.
Uncover and share market and competitor intel & research to be proactive & market-responsive.
Stakeholder Management
Work with internal stakeholders (marketing operations, marketing lead & team, product managers, channel managers, KAM teams, digital team and creative studio) and external stakeholders (PR & Media, product/channel partners) to create and implement all aspects of the annual marketing plans and specific campaigns across the group.
Ongoing communication and presentations on campaigns and tactics to both internal and external stakeholders.
Regular updates and reports to division GMs and marketing leads.
Requirements
Experience we're looking for
Relevant bachelor or post-graduate degree/diploma with good results or proven experience in a brand or marketing management role
Minimum of 3+ years brand management/relevant advertising/marketing experience
Portfolio of work on one or more products/brands
Experience working with - briefing & guiding - creative teams & creative campaign development
Bonus points if you have…
Experience working in a fintech company
Cross-industry experience
Experience working with main market consumer audiences
Experience in any of these areas: Consumer insights; Channel marketing; Content marketing, Digital marketing
Experience using eMarketing software and Google Analytics
Experience integrating AI tools into workflow
You'll thrive in the Herd if you have…
Creative strategic thinker - able to address and solve problems both logically and creatively
Confident communicator - can effectively communicate with and present to internal & external stakeholders
Analytical thinker - intent on analysing a situation to identify challenges & present relevant solutions
Adaptable - able to change in a dynamic environment that isn't always predictable; able to work both independently and as a part of a team with a common goal
Flexible - willing to be flexible in their job role and work across disciplines to get things done
Approachable - communicates respectfully and maturely to rally support and cooperative behaviour,
Open and fuelled by curiosity - open to new ideas, viewpoints and ways of working; different people, circumstances, cultures
Works collaboratively - strong belief in the power of collective thinking and input to drive approach and outcomes
Gets hands dirty - Likes to take initiative, identify opportunities and solve problems, from start to finish
Perks that make your life easier
Catered lunch four days a week for office-based team members.
An open coffee bar and snacks.
Employee Assistance Programme.
Corporate Social Investment events and opportunities to give back.
Free on-site parking.
Access to LinkedIn Learning.
Social events throughout the year.
Group risk benefits.
Flash Club, our employee engagement programme where you can earn up to five additional leave days by completing all categories within a cycle.
As our Brand Manager, you'll drive brand growth through dedicated marketing campaigns and activities for Flash products and services within owned and/or partner channels.
What you'll own
Brand strategy and planning
Co-own the brand growth strategy for specific products/services.
Contribute to the development of annual marketing strategies and plans based on business strategy.
Contribute to the development of relevant brand and product campaign strategies across relevant channels.
Works strategically with both internal stakeholders and external partners to develop and execute marketing plans.
Campaign design, management and execution
Supports particular product/channel growth.
Develop & launch product and brand campaigns, in line with the product & brand strategies.
Work with external partners and internal stakeholders to co-create marketing content across all touchpoints.
Write strategic, structured creative briefs with clear objectives and KPIs, and guide the start of the creative process.
Evaluate creative work against the brand strategy and brief.
Determine unique selling propositions with effective brand messaging.
Work with internal stakeholders (Marketing Operations; Digital & Performance; Field Teams) and relevant external stakeholders (Media, Production) and channel managers to execute product/brand campaigns across relevant channels.
Monitor, analyse and proactively report on key marketing metrics, quality, and campaign performance across channels.
Assists with for media decisions and implementation.
Enhance product/brand awareness on digital, social and events platforms.
Assists with budget management and the delivery of KPIs and agreed targets.
Market Research and Analysis
Analyse sales and market data to understand impact of campaigns on brand sales and help identify untapped opportunities for new product launches.
Gain/obtain customer and product usage insights, identify new opportunities, build customer personas through research, surveys and interviews.
Field visits/survey to understand routes to market and customer behaviour better.
Uncover and share market and competitor intel & research to be proactive & market-responsive.
Stakeholder Management
Work with internal stakeholders (marketing operations, marketing lead & team, product managers, channel managers, KAM teams, digital team and creative studio) and external stakeholders (PR & Media, product/channel partners) to create and implement all aspects of the annual marketing plans and specific campaigns across the group.
Ongoing communication and presentations on campaigns and tactics to both internal and external stakeholders.
Regular updates and reports to division GMs and marketing leads.
Requirements
Experience we're looking for
Relevant bachelor or post-graduate degree/diploma with good results or proven experience in a brand or marketing management role
Minimum of 3+ years brand management/relevant advertising/marketing experience
Portfolio of work on one or more products/brands
Experience working with - briefing & guiding - creative teams & creative campaign development
Bonus points if you have…
Experience working in a fintech company
Cross-industry experience
Experience working with main market consumer audiences
Experience in any of these areas: Consumer insights; Channel marketing; Content marketing, Digital marketing
Experience using eMarketing software and Google Analytics
Experience integrating AI tools into workflow
You'll thrive in the Herd if you have…
Creative strategic thinker - able to address and solve problems both logically and creatively
Confident communicator - can effectively communicate with and present to internal & external stakeholders
Analytical thinker - intent on analysing a situation to identify challenges & present relevant solutions
Adaptable - able to change in a dynamic environment that isn't always predictable; able to work both independently and as a part of a team with a common goal
Flexible - willing to be flexible in their job role and work across disciplines to get things done
Approachable - communicates respectfully and maturely to rally support and cooperative behaviour,
Open and fuelled by curiosity - open to new ideas, viewpoints and ways of working; different people, circumstances, cultures
Works collaboratively - strong belief in the power of collective thinking and input to drive approach and outcomes
Gets hands dirty - Likes to take initiative, identify opportunities and solve problems, from start to finish
Perks that make your life easier
Catered lunch four days a week for office-based team members.
An open coffee bar and snacks.
Employee Assistance Programme.
Corporate Social Investment events and opportunities to give back.
Free on-site parking.
Access to LinkedIn Learning.
Social events throughout the year.
Group risk benefits.
Flash Club, our employee engagement programme where you can earn up to five additional leave days by completing all categories within a cycle.