JOB PURPOSE
The Brand Manager will be responsible for driving brand growth and executing marketing strategies for key brands in South Africa, including Lux, Rexona Clinicals, and Axe Deodorants. This role requires a strategic thinker with strong execution capabilities, a deep understanding of consumer behaviour, and expertise in digital and BTL marketing. A key focus will be strengthening brand performance and delivering impactful marketing initiatives in collaboration with regional and global teams.
WHAT YOUR RESPONSIBILITIES WILL BE
Brand Strategy & Growth:
Develop and execute brand strategies to deliver market share and profitability targets.
Lead brand growth initiatives for key brands in South Africa, in collaboration with global teams.
Innovation & NPD Management:
Support and manage new product developments (NPDs) across relevant brands.
Ensure timely execution of product launches and marketing campaigns.
Marketing Campaigns:
Plan and deliver integrated marketing campaigns across digital, social media, and BTL channels.
Monitor campaign performance and optimise for maximum ROI.
Cross-functional Collaboration:
Work closely with global brand teams, local marketing, sales, and supply chain to ensure seamless execution.
Manage agency relationships for creative development, media planning, and activation.
Market Analysis & Insights:
Analyse market trends, consumer insights, and competitive landscape to inform strategic decisions.
Prepare regular performance reports and recommend corrective actions where needed.
WHAT YOU WILL NEED TO SUCCEED
EXPERIENCES & QUALIFICATIONS
Bachelor's degree in Marketing, Business, or related field.
5 - 6 years of experience in brand management with proven success in FMCG or personal care categories.
Strong expertise in digital marketing, social media campaigns, and BTL activations.
Excellent project management and stakeholder engagement skills.
Ability to work in a fast-paced, dynamic environment and manage multiple priorities.
SKILLS
Strategic thinking and commercial acumen.
Creativity and innovation in marketing execution.
Strong communication and influencing skills.
Data-driven decision-making.