PURPOSE OF POSITION:
Reporting to Marketing Manager-Video Entertainment : To develop, implement and evaluating of channel brand, marketing strategy and national campaigns and well as public relations. Contribute to the delivery of best-practice and innovative brand marketing and communication strategies within Video Entertainment, and will work to ensure that the respective SABC Video Entertainment platform is promoted and positioned to drive its platform objectives.
DUTIES AND RESPONSIBILITIES:
DEVELOPMENT OF STRATEGY AND BUSINESS PLANS
Oversee the development, implementation and evaluation of the SABC Video
Entertainment brand and PR strategy in line with the network strategy.
BUSINESS OPERATIONAL EFFICIENCY AND COST MANAGEMENT
In consultation with the Video Entertainment platform, lead the development, execution and evaluation of a range of national platform campaigns
Develop an influencer management plan for the specific Video Entertainment platform being overseen
Develop and implement strategic communication and marketing strategies (both internal and external) for key SABC Video Entertainment projects and initiatives
Lead the development, management and evaluation of an influencer/ ambassador program
Manage the application of the brand across corporate partners
Oversee the production and distribution of marketing and communications collateral for the SABC Video Entertainment platforms
Provide strategic advice and recommendations to the Executive on marketing and PR strategies
Build key relations with the media, bloggers and social influencers
Write regular media pieces promoting the channel's programmes, profiling key celebrities and highlighting ground-breaking initiatives
Establish initiatives, policies and procedures that deliver ongoing improvements in service delivery
Writing, editing and proof reading of all content for internal and external publications including in house magazines, newsletters and press releases
Provide advice to senior management and leadership on channel specific brand and PR.
Management of budget to ensure effectiveness and cost containment
GOVERNANCE, RISK AND COMPLIANCE
Monitor and report on the operational risk and compliance matters
Implement internal control measures to ensure good governance.
Manage financial risks to protect organisational integrity, create value, prevent financial loss and ensure compliance with applicable policies and legislations.
Implement execution internal risk audits identified and address gaps.
Implement Occupational Health and Safety Act.
CUSTOMER AND STAKEHOLDER MANAGEMENT
Champion relationships with key external industry and media stakeholder
Creating value in each customer interaction and focusing on the total customer experience.
Manage relations with influencers
Accurate identification of and compliance with customer needs
Customer queries/ complaints resolved in accordance with service standards and SLA's
FINANCIAL MANAGEMENT
Oversee unit operational expenditure against approved budget and introduce corrective measures to ensure financial discipline and accountability.
Ensure that the operational budget is managed in such a way as to assure no wasteful expenditure.
INHERENT/MINIMUM REQUIREMENTS
QUALIFICATIONS
Bachelors Degree or Diploma in marketing ,Public Relations, Communications or related field (NQF 6/7)
EXPERIENCE
4 years' experience in Brand and PR Management
KNOWLEDGE
Budget management and forward scenario planning
PFMA and relevant national treasury regulations
Brand marketing
Public relations
Events management
Microsoft office
Report writing
Budget management
Project management
Understanding of the different role players within the broadcasting landscape
Project management
Understanding of applicable legislative frameworks and regulations
Deadline:29th April,2026