Brand, Media & Influencer Marketing Specialist at KingMakers

The Brand, Media & Influencer Marketing Specialist owns the day-to-day execution of BetKing's brand, media and influencer marketing activities. This role is the operational engine behind the brand: managing projects end to end, coordinating creative and media agency partners, keeping brand assets current, tracking the competitive landscape, and managing the company's brand ambassadors and influencers. This role exists to ensure campaigns are delivered on time, on brief, on budget and to a consistent brand standard, while keeping the Head of Marketing informed of progress and issues on a daily basis.


Key Responsibilities

Brand Project Management


Own the day-to-day project management of brand marketing initiatives, driving projects from brief through to delivery
Maintain project timelines, trackers and status documents; anticipate risks and resolve bottlenecks before they affect delivery
Coordinate cross-functional inputs and keep all stakeholders aligned on scope, deadlines and deliverables
Provide the Head of Marketing with daily updates on project status, priorities, blockers and decisions required


Creative Agency & ATL Campaign Management


Serve as the primary point of contact for the creative agency on above-the-line (ATL) campaigns
Brief the agency, review creative output against the brief and brand guidelines, and manage revision rounds through to final approval
Coordinate material resizing and adaptation across formats and channels to ensure assets are fit for each placement
Follow up with agency partners to share project feedback and secure proof of deployment for delivered work


Media Agency & Media Planning


Liaise with the media agency on media plans, ensuring plans align with campaign objectives, budgets and timelines
Review, challenge and approve media schedules, and track delivery against the agreed plan
Collect and file proof of deployment for media placements


Brand Asset Management


Keep BetKing's media assets and brand asset library current, organized and correctly versioned
Ensure the latest approved assets are available to internal teams and external partners and retire outdated materials
Safeguard brand consistency across all assets and applications


Influencer & Brand Ambassador Management


Manage BetKing's permanent brand ambassadors and influencers against a monthly calendar, scope of work and defined deliverables
Track ambassador and influencer deliverables, ensure obligations are met, and manage relationships day to day
Source, brief and manage campaign-based influencers for specific initiatives
Ensure influencer content aligns with brand guidelines, campaign objectives and regulatory requirements


Competitor Tracking & Reporting


Monitor competitor brand, media and influencer activity on an ongoing basis
Produce regular competitor tracking reports with observations and implications for BetKing
Surface relevant trends and opportunities to the Head of Marketing


Procurement, Vendors & Invoicing


Liaise with the procurement function from the start to the close of each project, ensuring processes are followed and approvals obtained
Follow up on vendor invoices and payments to keep partners paid on time and projects unblocked
Maintain accurate records of purchase orders, invoices and payment status


Reporting


Keep the Head of Marketing updated on day-to-day items across all areas of responsibility
Compile and present regular status and performance updates as required


Requirements

Qualifications


Bachelor's degree in Marketing, Communications, Business or a related field
3+ years' experience in brand, media or marketing project management, ideally within a fast-paced consumer brand, agency, or the betting/gaming, FMCG or telecoms sectors
Proven experience managing creative and media agency relationships
Hands-on experience managing influencers and/or brand ambassadors
Strong project management skills with the ability to run multiple projects simultaneously
Working knowledge of ATL campaign development and media planning fundamentals
Familiarity with procurement processes and vendor/invoice management
Excellent organisational, communication and stakeholder-management skills
High attention to detail and a strong sense of brand consistency


Skills & Competencies


Project management and organisation — delivering on time, on budget and on brief
Stakeholder and agency management — briefing, reviewing and holding partners to account
Attention to detail and brand stewardship
Analytical thinking — competitor tracking, reporting and turning insight into action
Relationship management with influencers and ambassadors
Proactive communication and problem-solving