Primary Responsibilities
Works alongside agency teams to develop fully integrated traditional and digital marketing strategies and solutions that deliver on our clients' business and marketing objectives.
Plan and execute marketing strategies, campaigns, and platforms, including social media, email, search engine optimization, search engine marketing, websites/landing pages, automation, video, and emerging technologies.
Work with account teams to help define the scope and recommended approach for marketing and advertising projects.
Develop unique strategies and build upon current client strategies within the media arena to meet/exceed client objectives.
Prepare Marketing campaign documents.
Work with the Creative team to plan, implement, and improve account performance aligned with client goals and initiatives.
Brainstorm with the Creative teams to come up with ideas
Creating and editing original copies that are accurate, well-researched, and meet Client/Company needs and deadlines.
Create engaging copies for campaigns, blog posts, social media pages, press releases, etc.
Work with the team to prepare content calendars.
Writing, reviewing, editing, and updating content for marketing materials.
Pitching new ideas that further the Company's/Client's objectives.
Key Requirements
Bachelor's Degree in English, marketing, or a similar field.
Minimum of 5 years experience in a similar role.
Capacity to work independently and collaboratively.
A proven track record in developing strategic plans that benefit the client
Experience working in a marketing and Communication Agency
Ability to work with minimal supervision.
Ability to prepare an integrated marketing campaign document from start to finish.
Capacity to work on multiple writing projects simultaneously.