Business Development and Marketing Officer at Ciala Hospital

Qualifications & Requirements

Applicants must meet the following requirements:


Diploma or Degree in Sales & Marketing, Business Administration, Communication, or any other relevant business-related field
Minimum of three (3) years' experience in a similar role within a busy Level 4 hospital or healthcare institution
Strong knowledge of Kisumu and surrounding regions, including community networks and corporate landscape
Proven ability in healthcare marketing, patient acquisition, and business development
Strong understanding of hospital services positioning and competitive healthcare marketing strategies
Excellent communication, negotiation, and stakeholder engagement skills
Ability to develop and execute effective marketing and outreach campaigns
Experience in managing partnerships with corporates, insurers, NGOs, and community groups will be an added advantage
Proficiency in digital marketing and social media engagement will be an added advantage
High level of professionalism, creativity, and result-oriented mindset
Ability to work independently and deliver measurable growth outcomes


Key Responsibilities

The successful candidate will be expected to:


Develop and implement business development and marketing strategies to drive patient volume growth
Build and maintain strong relationships with corporates, insurers, referral partners, and community stakeholders
Promote hospital services including outpatient, inpatient, maternity, theatre, diagnostics, and specialized clinics
Conduct market research and competitor analysis to identify growth opportunities
Plan and execute outreach programs, health campaigns, and community engagement activities
Strengthen hospital brand visibility across Kisumu and surrounding regions
Manage hospital marketing communications, including digital platforms and promotional materials
Support patient acquisition initiatives and conversion of leads into service utilization
Track, analyze, and report on marketing performance and business development outcomes
Collaborate with internal departments to align service delivery with market needs